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July 5-7, 2013
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Select a studio’s button to see that studio’s 2013 Report Card
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DESPICABLE ME 2 blows away THE LONE RANGER
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Universal’s DESPICABLE ME 2 did an astounding $142 million over the long weekend leaving Disney’s THE LONE RANGER in the dust. THE HEAT took third followed by MONSTERS UNIVERSITY and WORLD WAR Z. |
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MONSTERS UNIVERSITY became the first 2013 animation to pass the $200 million mark, but DESPICABLE ME 2 looks as if it will surpass that in less than a week. It is on track to be one of the biggest animation hits of all time. |
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Color codes
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+4 Exemplary |
+3 Moral |
+2 Good |
+1 Worthwhile |
-1 Caution |
-2 Exreme Caution |
-3 Excessive |
-4 Abhorrent |
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Language Compared to Studio Box Office 2013 |
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No L – No obscenities and profanities |
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L – Few obscenities and profanities (1-9) |
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LL – Several obscenities and profanities (10-25) |
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LLL – Numerous obscenities and profanities (more than 25) |
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Disney, far and away wins the box office average without any LLL movies while Warner Bros and Sony bring up the rear with ample foul language. |
Studio
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Language Code Percent |
Box Office Avg. |
Violence Compared to Studio Box Office 2013 |
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No V – No violence |
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V – Brief or action violence |
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VV – Moderate violence (may include some blood) |
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VVV – Very strong, extreme or graphic violence |
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The major studios appear to be on a violence binge. In an era when many are calling for gun control, Hollywood appears to be out of control in its love for guns and explosions. |
2013 Weekend Box Office Winners |
Jan 04 |
Texas Chainsaw 3D |
-4 |
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Jan 11 |
Zero Dark Thirty |
-2 |
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Jan 25 |
Hansel & Gretel: Witch Hunters |
-3 |
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Feb 15 |
A Good Day to Die Hard |
-2 |
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Mar 01 |
Jack the Giant Slayer |
+1 |
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Mar 08 |
Oz the Great and Powerful |
+1 |
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Mar 15 |
Oz the Great and Powerful |
+1 |
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Mar 29 |
G.I. Joe: Retaliation |
-1 |
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May 17 |
Star Trek Into Darkness |
-2 |
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May 24 |
Fast and Furious 6 |
-2 |
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May 31 |
Fast and Furious 6 |
-2 |
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Jun 21 |
Monsters University |
+2 |
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Jun 28 |
Monsters University |
+2 |
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Jul 05 |
Despicable Me 2 |
+2 |
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