Fans Keep Coming Back to GAF Every Christmas, and This Might Be Why

Published: December 12, 2024

Fans Keep Coming Back to GAF Every Christmas, and This Might Be Why

By Movieguide® Contributor

Great American Media CEO Bill Abbott knows people watch his network’s Christmas movies because stars like Candance Cameron Bure, Lori Loughlin and Mario Lopez bring a feeling of “nostalgia.”

“People feel nostalgic around that time of the year and they think back to when they watched Lori on FULL HOUSE or they watched Candace on FULL HOUSE or they watched Mario Lopez on SAVED BY THE BELL,” Abbott told Fox News Digital. “So, there’s that feeling of nostalgia, the feeling of comfort, the feeling of wanting to tell stories that the whole family can enjoy together. Which we certainly do. Which those iconic stars are so represented of our brand of faith and family of all the good things life has to offer especially at that time of year.”

Bure appeared in GAF’s A CHRISTMAS LESS TRAVELED and HOME SWEET CHRISTMAS this year.

“What I really appreciate about the Great American Family viewership is they want to see films that are more than just two people falling in love — and they love that storyline — but to be able to talk and share about faith in God and the reason for the season,” she told the Christian Post. “The season that Christ was born to, to pay the price for our sins and sacrifice Himself and die on the cross, that He is the Savior of the world, the ultimate gift.”

Lopez, along with his wife Courtney, starred in ONCE UPON A CHRISTMAS WISH, which released last week.

“It’s my wheelhouse right now,” he said of what draws him to Christmas movies. “I’ve got three young kids. It’s about representing family and faith and being together. That’s what I’m all about — positive vibes.”

Loughlin’s role in last year’s BLESSINGS OF CHRISTMAS (previously titled A CHRISTMAS BLESSING) earned her Movieguide®’s Grace Award®.

GAF keeps making it easier for fans to watch faith-oriented and family-forward content.

Earlier this year, the company launched Pure Flix Premium, which offers “an enhanced tier of the country’s fastest-growing faith and family streaming service.”

“In the entertainment industry, only a few brands truly stand out. Pure Flix is already recognized as the go-to destination for faith and family-friendly streaming content in a marketplace that is rarely family-focused,” Abbott said. “We’re excited to offer our members Pure Flix Premium, fostering an even more vibrant, like-minded community that inspires us to fulfill our mission to create uplifting and inspiring programming.”