Fox’s Streaming Service Adds Family Content to Summer Programming
Fox’s Streaming Service Tubi Adding Family Titles to Content Lineup
By Tess Farrand, Associate Content Editor
Fox’s streaming service, Tubi, will reportedly add more family-friendly titles this year like LEGO MASTERS and GARFIELD.
“[Tubi will add] the first season of competition show “Lego Masters” — into its free-streaming service later this year, along with a parcel of licensed kids’ programming, including content from Lego’s Ninjago franchise, Mattel and cartoon classic “Garfield,” Variety reported.
Will Arnett of the Movieguide®-approved LEGO movies hosts and executive produces LEGO MASTERS.
In addition to GARFIELD and Fox’s LEGO MASTERS, an American Girl series called WELLIEWISHERS and BARBIE DREAMTOPIA series will also come to Tubi this July. Movieguide® has not formally reviewed these titles, so parents are encouraged to view the programs before showing them to children.
Tubi is a free streaming service for registered users that sign up and don’t mind excessive advertising, which is how Tubi can stay afloat.
Tubi plans to be diplomatic when considering new titles and managing their ads to run between 4 to 6 minutes each hour.
Chief revenue officer Mark Rotblat said, “We’re not changing what makes the service great: We have the largest library of content with great discovery… We want to be able to add things in a measured way and watch the performance — so we’re not just dumping a library of things on the service.”
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