TOP GUN: MAVERICK Wins National Cinema Day Box Office
By Movieguide® Staff
TOP GUN: MAVERICK reached new heights this weekend at the box office, with a little help from National Cinema Day’s $3 tickets.
According to The Hollywood Reporter, more than 8 million people showed up to take part in the promotional event. In comparison, just 1 million people went to the movies the previous day.
Movieguide® previously reported on National Cinema Day’s mission:
National Cinema Day, which will take place September 3, is being put on by the Cinema Foundation, a non-profit part of the National Association of Theater Owners.
Over 3,000 theaters all over the US will offer $3 movie tickets, including major chains like AMC and Regal Cinemas.
This new initiative is in an effort to combat low Labor Day weekend sales. That weekend is traditionally a slow week for theaters, but the whole summer has been slow, due to a lack of movies from studios.
In addition to the cheaper tickets, theaters will also show a “sizzle reel” of upcoming movies, like BLACK PANTHER: WAKANDA FOREVER, MY POLICEMAN, and LYLE, LYLE, CROCODILE.
“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” said Jackie Brenneman, Cinema Foundation’s president, in a statement. “We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen, and by offering an extra enticement for those who haven’t made it back yet.”
TOP GUN: MAVERICK was the biggest winner at the box office, pulling in $7.9 million over the four day weekend period. Many were surprised to see the action movie beat out the rerelease of last year’s box office winner, SPIDER-MAN: NO WAY HOME.
The superhero flick was rereleased for National Cinema Day, giving fans deleted scenes and bonus footage. NO WAY HOME came in at No. 3 at the box office this weekend, making $6.6 million.
Movieguide® previously reported on TOP GUN: MAVERICK’s box office success:
Tom Cruise’s TOP GUN: MAVERICK continues to rise above the competition.
The Paramount and Skydance production starring Tom Cruise recently surpassed the $1 billion mark this past weekend.
The TOP GUN sequel is only the second movie released post the COVID-19-related shutdowns to surpass $1 billion. SPIDER-MAN: NO WAY HOME made $1.9 billion. However, TOP GUN: MAVERICK earned the impressive milestone without the aid of significant markets in China and Russia, which did not play the patriotic blockbuster.
Cruise celebrated the achievement via his Twitter: “To all the films in release, to all the studios, and to all the exhibitors: congratulations. To the audience: thank you for venturing out and allowing us to entertain you. See you at the movies.”
Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.
What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.
You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.
Movieguide® is a 501c3 and all donations are tax deductible.
Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.
What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.
You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.
Movieguide® is a 501c3 and all donations are tax deductible.
