By Movieguide® Staff
For the second year running, a cartoon puppy from Brisbane just outran every prestige drama on American streaming.
“Kids and family-friendly content is critically important to both streaming acquisition and retention,” Peter Csathy, founder and chair of advisory firm Creative Media, told CNBC. “Once those kids are hooked on a show, they never leave and will not let their parents even think of leaving.”
Nielsen’s 2025 ARTEY Awards, announced Jan. 28, crowned BLUEY the most-streamed title in the US with 45.2 billion viewing minutes on Disney+. The Australian preschool series topped GREY’S ANATOMY (40.9 billion) and Netflix’s STRANGER THINGS (40 billion) — and it did all that with only 154 episodes, most clocking in under 10 minutes apiece.
That’s the math doing overtime. While adult dramas stack runtime, kids’ shows rack up views the old-fashioned way — a three-year-old asking for the same episode 47 times.
Related: BLUEY Fetches Top Streaming Spot For the Second Year in a Row
BLUEY isn’t an outlier. It’s the headline of a trend with familiar names: BLIPPI, COCOMELON, MS. RACHEL and DANNY GO!.
Ms. Rachel — Rachel Griffin Accurso, the early-childhood educator turned YouTube phenomenon — signed with Netflix in January 2025. For the first six months of 2025, her show ranked as Netflix’s seventh most-viewed series overall and its single most-streamed season of any children’s program, outpacing adult-targeted titles including SIRENS, GINNY & GEORGIA and THE NIGHT AGENT.
Then there’s DANNY GO!, the dance-and-learn juggernaut built by former corporate worker Daniel Coleman. His main YouTube channel has cleared 4 billion lifetime views, and Netflix snapped up streaming rights for episodes that began rolling out April 6, 2026.
BLIPPI — the orange-and-blue-clad Stevin John — pulls roughly half a billion YouTube views a month and now streams across Netflix, Hulu, HBO Max, Peacock and Amazon Prime Video through parent company Moonbug Entertainment, which also owns COCOMELON. Disney+ scored streaming rights to COCOMELON last year after Netflix declined to renew, a move Movieguide® flagged as Disney’s serious play for the preschool crowd.
The pattern is hard to miss. Audiences spent 16.7 trillion minutes streaming in 2025 — a 19% jump over 2024, per Nielsen — and a startling chunk of that came from viewers under 10 demanding the same five songs about counting to ten.
“It’s especially interesting to track the evolution of streaming and the titles that drive it year-over-year,” said Brian Fuhrer, senior vice president of product strategy at Nielsen. “What is undeniable is the trajectory of streaming, and the increasing appetite for content of all kinds.”
Christian parents have been a quiet engine behind some of this. BLUEY in particular — which Movieguide® has nominated for a Teddy Bear Award® — wins over families because it takes ordinary parenting moments seriously, treats marriage and siblings with warmth, and skips the cynicism baked into so much modern programming.
That’s no small thing, considering the Parents Television and Media Council reported that adult-only original entertainment on streaming services outnumbers TV-G and TV-PG content by nearly 270%. Families are voting with their viewing minutes, and the streamers — finally — are paying attention.
The takeaway is simple. Your subscriptions count, your watch history counts and the shows you let into your living room are quietly rearranging what Hollywood greenlights next. Streamers chase scale, and right now, scale wears a backpack and asks for one more episode.
Read Next: BLUEY Actor’s Daughter Isn’t Impressed By His Role on Hit Kids Show
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