By Gavin Boyle
The ultra-catchy children’s song “Baby Shark” has a new edition, thanks to a collaboration with SeaWorld, that focuses on ocean conservation.
“Sing along with Baby Shark and Pinkfong as they meet new animal friends at SeaWorld!” Pinkfong and SeaWorld wrote on a dual Instagram post. “Baby Shark and Pinkfong are vets who check up on baby flamingo🦩, baby otter🦦, baby penguin🐧, and baby dolphin🐬! Baby Shark and Pinkfong also team up with SeaWorld Rescue to help care for some baby turtles!”
Throughout the song, Baby Shark and Pingfong meet multiple other baby animals before setting off to save baby turtle, who has become lost. The song follows the tune of “Baby Shark” and features a dance as well.
The collaboration extends into the real world as well, as all three SeaWorld locations feature new “Baby Shark”-themed attractions. These include a live “Baby Shark” show, a Baby Shark and Pinkfong meet and greet and “Baby Shark”-themed merchandise and food. These attractions are now available to visit at the parks and will remain open through Nov. 2.
“For a limited time, SeaWorld is bringing the jawsome undersea world of Baby Shark to San Diego! To mark their 10-year milestone, Baby Shark and Pinkfong have set off on the ultimate edventure – meeting all the baby animals and visitors as SeaWorld San Diego!” SeaWorld San Diego explained on its website. “Get ready to doo doo doo and join in on the joyful celebrations.”
“We’re excited to bring this message of care, compassion and conservation to life in a fun and memorable way,” Marc Swanson, CEO of United Parks & Entertainment added in an interview with Fox 59. “This video is not only fun for families, it also reflects the real work happening every day at SeaWorld to protect marine life.”
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The “Baby Shark” SeaWorld collaboration comes as the Baby Shark franchise looks to expand its global reach. Despite being an earworm for a decade, Pinkfong has been working to make it even more popular, starting with new offices in Japan, as it launches a live show to tour in the country. Furthermore, the company has gone all out for its 10-year anniversary, engaging in many more collaborations beyond its partnership with SeaWorld.
“Over the past decade, Baby Shark has grown from a simple song to a global cultural phenomenon that brings joy to families around the world,” said Bin Jeong, chief executive officer for Pinkfong USA, of the milestone. “We’re thrilled to kick off our 10th anniversary celebration with DreamWorks Animation’s GABBY’S DOLLHOUSE, creating magical moments that unite beloved characters and inspire children’s imaginations. We look forward to continuing to deliver fresh, engaging content that connects with audiences across generations.”
Despite being a simple song, “Baby Shark” has reached billions of people, and now, with its collaboration with SeaWorld, it has a chance to make a real impact on the upcoming generation by teaching them about the importance of ocean conservation.
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