By Gavin Boyle
Disney released a snapshot of the milestones reached on its streaming platforms this year including May 4 as the day with most streaming and MOANA 2 as the most popular movie.
“This year, we voyaged beyond with Moana, uncovered secrets in PARADISE, returned to Arlen with the Hills, and joined the rebellion alongside Cassian. We surfed with Stitch, sang with Zombies, bat-flipped with the Savannah Bananas, and danced with the Stars,” Disney wrote in its end of year streaming recap. “We also brought ABC News and ESPN onto Disney+, creating one streaming destination for the best in entertainment, news and sports.”
“We introduced the Hulu brand internationally for the first time and invited new audiences to experience its award-winning general entertainment. We ran nearly 1,000 experiments (double the amount from 2024) to help improve our services and gave the Disney+ app the biggest refresh since its launch,” Disney continued. “With over 55,000 hours of content to explore, Disney+ and Hulu were the place for unforgettable moments – and fans embraced every one of them.”
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Kids content remained the most popular across Disney’s platforms, with MOANA 2 the most-watched movie, garnering more than 80 million views, and BLUEY the most popular show, rewatched 26.5 million times in 2025.
While 2025 was a good year for Disney’s streaming ventures, 2026 will look completely different: Disney plans to combine Disney+ and Hulu into a single platform by the end of the year, and the company also plans to focus on AI and adult content in the upcoming year.
“We’re not really developing shows for kids and family, that’s really done by our global brands and IP,” Disney Television Studio boss Eric Schrier said at the start of the month. “So we’re really looking to do Hulu originals across the world, and showing people that there’s content for adults on Disney+.”
“We’re not dogmatic,” he added. “Obviously, comedies, dramas, limited series are the backbone of what we do. Unscripted is a big part of the Disney brand, and Disney+ and ABC in particular, whether it’s SECRET LIVES OF MORMON WIVES or our doc series or our true crime-based series. So we’re looking to do a portfolio of our content.”
Nonetheless, it is fun to see what is popular across Disney’s platforms and recognize that kids’ content remains the company’s primary breadwinner, especially given how focused Disney seems to be in recent years on alienating its family audience in favor of adults. The success of Disney’s strategy change will become apparent next year, when we can compare the combined Disney+ and Hulu platform’s numbers with this year’s.
Read Next: Is Disney+ Giving Up on Children’s Content?
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