One of Musk’s central plans prior to the $44 billion acquisition of the company was to eliminate and mitigate the number of fake accounts and “bot” accounts.
This resulted in a new “verification system” and subscription fee of $8 that was the final push for some celebrities to leave the platform.
The Hollywood Reporter notes that Gigi Hadid, Whoopi Goldberg, Stephen Fry, Amber Heard Balenciaga and Alex Winter were among the accounts to leave.
However, writer Mitchel Rohrbaugh encouraged users to wait.
“I don’t recommend deleting an account,” Rohrbaugh explained. “The knee jerk reaction is to delete and I’ve had clients who made that decision and followed through, either on their own or with my help. I always respect my clients’ wishes to not interact with a platform or contribute to what’s happening there. You can say that you’re going to sunset the platform in its current state or not post anymore past a specific date but I don’t recommend deleting entirely because you’re never going to get that audience back. I’m telling everyone to sit tight — for now.”
“Twitter is my favorite platform,” she continued. “I don’t think the Twitter of today will be the same in a year from now. Right now, it feels like the Wild West. It doesn’t help that everyone we used to deal with on the talent partnerships team is now gone. I had good relationships with everyone there and partnered with them on multiple great opportunities for clients. It’s really unfortunate and no one has reached out to say, ‘Don’t worry.’”
Elon Musk recently responded to backlash over changes he made to Twitter after the Tesla CEO acquired the social media platform in a $44 billion deal last month.
Musk said that he wants to do away with the current system for the blue checkmark, which previously indicated verified users.
The SpaceX founder said that he wants to implement a paid subscription of $7.99/month for Twitter users to receive the blue check-mark.
“Far too many corrupt legacy Blue ‘verification’ checkmarks exist, so no choice but to remove legacy Blue in coming months,” Musk wrote in a tweet.
The term ‘legacy” referred to Twitter’s old system of handing out check-marks to profiles with high follower counts and media notoriety.
“Blue check will be the great leveler,” Musk added in another Tweet.
However, many Twitter users are unhappy with the impending change. While previously verified users will keep their checkmark for now, every user can subscribe to the Twitter Blue to receive a checkmark of their own.
Musk explained: “Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn.”
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