Chris Pratt Becomes Pringle’s ‘Mr. P’ For 2024 Super Bowl Ad
By Movieguide® Contributor
Katherine Schwarzenegger just revealed that husband Chris Pratt’s new facial hair is part of a new role for the actor: the Pringles mascot, Mr. P.
“Now all of you get to find out the reason I’ve been putting up with @prattprattpratt’s intense mustache for so many months,” Schwarzenegger wrote under a series of pictures of a mustachioed Pratt. “It’s something I’ve come to know all too well and was present at far too many milestone moments. He’s the man behind the mysterious @pringlesmustache.”
She also revealed that Pratt will play the role in an upcoming Super Bowl ad, writing, “Can’t wait to see his commercial at the big game!”
Pringles released a teaser for the commercial that shows Pratt facing off with a Pringles can, as well as the ad’s drop date: February 11.
The chip company also teased Pratt’s involvement in the ad campaign with an Instagram post last week that compared Mr. P’s cartoon mustache to a cropped photo of a man’s facial hair.
“The big game’s almost here, so we’re upping our ‘stache game. Who do you think it belongs to?” Pringles wrote. The image also featured text that reads, “Once you see it…you can’t unsee it.”
Pratt isn’t the only celebrity who’s already made their involvement in Super Bowl ad campaigns known.
Us Weekly reported that stars like Kris Jenner, Jenna Ortega, Ken Jeong and Lionel Messi will all star in commercials for everything from Oreos to Popeye’s Chicken.
Movieguide® previously reported on last year’s Super Bowl commercials:
Fox revealed that they have sold all of their Super Bowl ad spots for the Feb. 12 game between the Kansas City Chiefs and the Philadelphia Eagles.
Fox began selling ad spots for this year’s Super Bowl back in fall of 2021.
Thirty-second time slots began selling for more than $6 million. This bold approach paid off as time slots sold quickly despite their high cost, and much of the inventory was sold by summer 2022.
However, sales slowed as the economy declined, and many companies, including cryptocurrency groups, looked to renegotiate prices or sell spots that they had already bought.
Other companies were hesitant to jump into these newly opened slots as the economy remained unpredictable.
“We were having conversations with marketers at an uncertain time,” said Mark Evans, executive vice president of sales at Fox Sports. “We want to be there. We plan to be there. We need to be there. Let’s have another inflation report. Let’s have another earnings report.”
Eventually, ad slots began selling again. Advertisers who already had a slot in the Super Bowl began buying up multiple 30-second time slots, or expanded their time slots from 30 seconds to 60 seconds. Additionally, companies that had never advertised at the Super Bowl before began looking into buying slots.
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