By Michaela Gordoni
Disney will raise its U.S. prices for Hulu and Disney+ next month, with most plans increasing by $2.
The standalone Disney+ with ads will jump from $9.99 to $11.99 per month on Oct. 21, and the same goes for the Hulu standalone plan. Disney+ premium without ads will be $19.99, previously $15.99. Hulu with no ads will stay at $18.99 per month, reported Variety.
ESPN select (formerly ESPN+) will jump from $11.99 to $12.99. The Disney+, Hulu and ESPN Unlimited bundle with ads will remain $29.99 per month for the first 12 months.
This will be the third time within three years that Disney has increased prices. It seems to be an annual thing each October.
Related: Disney Is Hiking Subscription Prices…Again. Here’s Why
Disney announced the prices after some users said they’d cancel their service after Disney and ABC temporarily suspended Jimmy Kimmel over comments he made about Charlie Kirk’s murderer on his show. Apparently, the streamer wants to charge ahead on a stiff timeline, despite the recent loss of customers.
On Monday, Disney said it pulled Kimmel’s show to “avoid further inflaming a tense situation at an emotional moment for our country,” saying some of his comments were “ill-timed and thus insensitive.” Disney later said, “We have spent the last days having thoughtful conversations with Jimmy, and after those conversations, we reached the decision to return the show on Tuesday.
A Disney insider told TheWrap that the price hike and the Kimmel incident are completely unrelated. Disney has planned the price hike for weeks.
Disney finalized its deal to acquire Hulu in June and is working on merging the services. Hulu will fully dissolve as a standalone service and merge into Disney+ next year.
Disney+ launched six years ago at $6.99 per month with no ads. Since then, it’s steadily followed suit of other streamers with price jumps and ads, TechCrunch reported. Apple+ is one of the only main streamers left that doesn’t have an ads tier.
Disney CEO Bob Iger said last year, “It’s not just about raising pricing. It’s about moving consumers to the advertiser-supported side of the streaming platform […] The pricing that we recently put into place, which is increased pricing, was actually designed to move more people in the AVOD direction because we know that the ARPU [average revenue per user] – and the interest from advertisers in streaming – has grown.”
Disney had 207.4 million subscribers in 2025’s third quarter across ESPN+, Hulu and Disney+. Disney+ made up the lions’ share with 127.8 subscribers. ESPN+ had 24.1 million, and Hulu+ Live TV had 4.3 million.
Read Next: Disney+ Loses 1.3 Million Subscribers After Price Hike
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