By India McCarty
Dr. Suess is officially on YouTube! SEUSS CIRCLE TIME, a new online series featuring the beloved stories and characters, just launched on the streamer.
“We recognize that families with young children are increasingly co-viewing on YouTube and we understand how important the channel is for brand building and long-term engagement,” Susan Brandt, President and CEO at Dr. Seuss Enterprises, told Deadline. “As such, we have prioritized YouTube content creation making it a top company priority. This means we significantly increased our financial investment in order to develop a robust and dynamic library of content.”
She continued, “Our goal is to establish the channel as a leading destination for children’s entertainment which is aligned with our mission at Dr. Seuss to educate and entertain generations around the world through all mediums.”
SEUSS CIRCLE TIME is set to be an eight-part series, hosted by presenters Ziggy and Tizzie and other Dr. Seuss’ characters. Each 30-minute episode will feature music, games and other learning activities. Hour-long episodes will begin airing in September.
Joie Yale, the company’s Entertainment Manager, told Deadline the show is “a strong example of how we’re expanding the world of Dr. Seuss on YouTube through segments that both educate and entertain.”
Dr. Seuss Enterprises partnered with Little Dot Studios on this project, renewing an existing contract. The pair have previously worked together on CRAFTY FUN WITH THE CAT IN THE HAT and LEARN TO DRAW DR. SUESS BABIES.
Related: This Dr. Suess Book’s Musical Adaptation Hits the Big Screen in 2028
“This renewal enables us to build on our proven creative success and push boundaries with fresh storytelling and educational content that honours Dr. Seuss’s spirit,” James Loveridge, Co-Managing Director – Agency at Little Dot Studios, said in a statement. “With our deep understanding of YouTube and children’s media, we’re proud to help grow the brand’s legacy by reaching families across the U.S. and beyond. Dr. Seuss characters are already so beloved, and we are confident that audiences are going to relish viewing their favourite characters in new and interesting ways.”
Dr. Seuss Enterprises has been working to expand their presence on YouTube over the last year, “which has helped boost its subscriber count 1,084% (476K) and viewing up 993%, per the company’s figures,” according to Animation Magazine.
Dr. Seuss Enterprises is yet another kids’ media company to focus their efforts on YouTube, as it becomes the top online destination for children’s content. Fans of the beloved book characters can’t wait to see them come to life on the small screen!
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