By Michaela Gordoni
Spotify just released a new AI tool for U.S. and Canadian premium subscribers called “Prompted Playlist.”
“Listeners don’t just want Spotify to understand them. They want to actively shape their own experience,” Vice President of Product Personalization Molly Holder said when the feature rolled out on Thursday.
The feature allows premium subscribers to curate playlists based on their listening habits and commands. It allows users to set “rules” for generated content and can refresh daily or weekly, Reuters reported.
The playlists can be fine-tuned to match activities, CNBC reported. For example, “high-energy pop and hip-hop for a 30-minute 5K run that keeps a steady pace before easing into relaxing songs for a cool-down” is a possible prompt. Prompts can also include a specific time period and artists.
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Once you enter the prompt, Spotify uses real-time information and considers your whole Spotify history to give you the best match.
“You’re not just asking for music, you’re shaping how Spotify goes about discovering it for you,” Spotify published in a blog post. “That might mean fresher tracks and emerging artists only, deeper cuts based on what you already love, specific genres to include or exclude, or playlists shaped around cultural moments. In other words, you can design discovery around exactly what you’re in the mood for, from your own take on Discover Weekly to something entirely new.”
Spotify tested the prompt feature in December for New Zealand subscribers.
“Listeners are using prompts to bring back songs tied to specific moments, like late nights during the winter, while filtering out tracks they’ve overplayed recently,” Spotify said. “Others are asking for long, lyric-free electronic playlists to power through a workday, or mixing in artists connected to current pop culture moments and viral trends.”
If users don’t want to make their own prompts, they can click the “Ideas” tab.
“We hear from listeners all the time that they love playlists, but making their own can feel daunting,” said Sulinna Ong, Global Head of Editorial. “Our editors spend a lot of time thoughtfully curating playlists, and that level of intention can be hard to replicate when you’re starting from scratch. Prompted Playlist offers a more intuitive entry point, letting users begin with moods, moments, or ideas in their own words, and build something that feels personal.”
Other AI features already on Spotify are AI DJ, AI playlist and daylist.
This new update follows Spotify’s announcement that its monthly subscription cost will go up by $1 next month.
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