How Spotify is Using AI to Supercharge Artists

Published: October 24, 2025

mobile-phone-6170575_1280 — Photo from Tom Majric via Pixabay

By Gavin Boyle

Spotify has partnered with Sony, Universal, and Warner Music groups to develop responsible AI products aimed at empowering artists while improving the consumer’s experience.

“Technology should always serve artists, not the other way around. Our focus at Spotify is making sure innovation supports artists by protecting their rights, respecting their creative choices, and creating new ways for fans to discover and enjoy the music they love,” said Alex Norström, Spotify’s co-president and chief business officer.

While the company has yet to release specifics about the products it is developing, its plans include building a generative AI research lab and product team that focus on four areas: developing products for artists and fans, offering artists a suite of generative music tools, building products to create new revenue streams, and forming stronger connections between artists and their fans.

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“AI is the most consequential technology shift since the smartphone, and it’s already reshaping how music is created and experienced,” added Gustav Söderström, co-president and chief product and technology officer at Spotify. “At Spotify, we want to build this future hand in hand with the music industry, guided by our clear principles and deep respect for creators, just as we did in the days of piracy. Our company brings deep research expertise to this opportunity and we’re actively growing our AI team and capabilities to drive the continued growth of the entire music ecosystem.”

This AI-centered partnership comes as Spotify released new guidelines on the use of AI on its platform following the upload of 75 million “spammy” tracks in the last year alone. The company now requires AI-generated music to be designated as such, and is also cracking down on impersonations of other artists.

The problem of fraud through AI-generated music has already impacted the industry: in September 2024, a North Carolina-based producer was arrested after generating $10 million in revenue from AI-generated music consumed by bots.

Spotify’s new AI regulations will further help combat these bad actors, while its introduction of platform-sanctioned AI tools will still allow the technology to aid musicians who hope to use it. This approach is similar to YouTube, which rolled out strict AI guidelines earlier this year to cut down on slop videos, then empowered creators with Google’s Veo 3 – one of the most powerful AI video generation tools currently available.

AI will continue to change the landscape of creativity and the arts, and it is interesting to see how major platforms are adapting to the challenge to ensure slop does not take over their sites, while also enabling those who seek to use the technology in earnest.

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