By Kayla DeKraker
AI content seems to be infiltrating Facebook Reels, and there’s a pretty simple reason why: the algorithm.
“If you, as a user, are interested in a piece of content which happens to be AI-generated, the recommendations algorithm will determine that, over time, you are interested in this topic and content,” Jagjit Chawla, vice president of product at Facebook, told CNET. “If you are not into it, which, for lack of a better term, there is a set of users who would consider that content AI slop, and if you have given us signals that this is not for you, that algorithm will respond appropriately to make sure we don’t show you more of that.”
Meta has leaned heavily into AI for both content creation and content distribution. To increase transparency, the company has begun labeling AI-generated content.
Related: ChatGPT Convinces Some People to Think They’re God
If you wish to no longer see AI-generated content, there is a way to deter it: Using the three-dot menu, tap “Not Interested.” You can also select “Show fewer from this creator” or unfollow those pages.
You can also avoid lingering on AI videos. Pausing or rewatching tells the algorithm you want more. In feed preferences, you can also snooze or unfollow accounts that frequently post AI content. These actions send stronger signals that help change the algorithm based on your recommendations.
Facebook will “take that a lot more seriously from an algorithm standpoint,” Chawla said.
AI Reels don’t only frustrate viewers. Content creators are suffering due to an unfair competition. Forbes reported, “For content creators, the rise of virtual influencers presents a multifaceted threat to their livelihoods and influence, most notably with brands increasingly turning to them for influencer marketing campaigns”
The outlet continued, “However by sharing genuine experiences, and engaging with their audience authentically creators should build trust and credibility with their audience, distinguishing themselves from virtual counterparts.”
AI content, such as reels, poses a risk to young people as well. The American Academy of Pediatrics has recommended that apps that have AI should have “Mechanisms for human intervention and support…readily available, allowing young users to report concerns, seek help, and disengage from potentially harmful interactions.”
At the end of the day, AI doesn’t seem to be going anywhere anytime soon. It is vital that we are aware of the dangers that come with in and do our best to not be influenced by false human likeness, even on reels.
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