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THE BAD GUYS Moral, Family-Friendly Content Commands Domestic Box Office for Second Week

Photo from IMDb

THE BAD GUYS Moral, Family-Friendly Content Commands Domestic Box Office for Second Week

By Movieguide® Staff

The newly released DreamWorks animated movie, THE BAD GUYS, conquered the domestic box office with its second week at the No. 1 spot.

Although that is likely to change with the upcoming release of MCU’s new DOCTOR STRANGE movie, THE BAD GUYS’ family-friendly content fared better against darker adult movies like THE NORTHMAN.

A portion of Movieguide®’s review of THE BAD GUYS reads:

THE BAD GUYS is an animated comedy based on the book series by Aaron Blabey about the classic animal villains in their pursuit of redemption. Wolf, Snake, Shark, Tarantula, and Piranha have teamed together to pursue a life of crime until they are given an opportunity to go straight. Now, they must unlearn their devious nature and choose the path that stresses self-sacrifice and serving others. Eventually, just when their good behavior is about to be rewarded, they discover that someone is setting them up to be framed.

THE BAD GUYS is an excellent adventure filmed in a European animated style. The characters are engaging and likable, especially when they start to experience the power of doing good instead of evil. The movie is quite clever and witty, with several humorous moments. There are some questionable elements, such as cartoon violence, social drinking and euphemisms for expletives. One scene depicting some animals under mind control may be frightening to your children. The story in THE BAD GUYS is overwhelmingly positive, however, and outshines the negative elements. MOVIEGUIDE® advises caution for younger children.

THE BAD GUYS director Pierre Perifel said he intentionally chose to include positive values in his movie.

Redemption, self-sacrifice and calling out the good in others are “values that I want my children to grow up with,” Perifel tells Movieguide®. 

“I think these guys were on the receiving end of [judgment], not having had the chance to be anything else then be the the villains of every story. I think that message is incredibly important to pass on to younger generations,” he said.

“Of course, it’s light hearted, it’s a comedy, it’s an action film, but I think [the values] still comes clearly throughout the film. Children get that, and reinforcing such positive messages with a fun story to watch is always a great way to inspire younger generations to be better people.”

In second place came another family-friendly installment, SONIC THE HEDGEHOG 2.

Movieguide® continually proves that family-friendly and uplifting content has a resounding positive effect on the health of the box office and how detrimental immoral content can be to a movie’s success.