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Netflix Is Trying to Sucker Even More Money Out of You
By Movieguide® Contributor
Netflix is getting rid of its cheapest ad-free plan, the streamer announced last Thursday.
The company began the phase-out in Canada and the UK, and the United States and France are next.
MSN reported, “Basic users in the US who want an ad-free viewing experience on Netflix will now have two choices: Netflix’s Standard plan, which costs $15.49 per month, and its Premium plan, which costs $22.99 per month.”
The Basic plan was previously discontinued, although customers did have the option to purchase the ad-supported plan for $6.99/month.
Movieguide® previously reported on the subscription change:
Some users have already reported receiving the notification. “Subscribers paying $11.99 / month for the basic plan will have to choose either the $6.99 ad-supported tier, the $15.49 ad-free tier, or the $22.99 ad-free 4K premium plan,” The Verge reported.
The change will first arrive in Canada and the UK before coming to the U.S.
“Netflix had already announced that it would cut the Basic plan earlier this year,” the Independent reported. “It specifically pointed to those countries that have the ad-supported tier. During the results call in which it made that announcement, it said it would remove the plan ‘starting with Canada and the UK in Q2 and taking it from there.’”
Another reported change for the streamer is its deal to broadcast the NFL’s Christmas Day games.
“On Dec. 25, 2024, we’ll be the global home of the NFL’s two Christmas Day marquee games: the Super Bowl LVII-winning Chiefs vs Steelers and Ravens vs. Texans. And mark your calendar for Christmas Day in 2025 and 2026 when we’ll be streaming at least one holiday game each year as part of this three-season deal,” Netflix announced.
Netflix co-CEO Ted Sarandos commented on the live sports addition to the streamer, saying, “We’re in live because our members love it. It drives a ton of engagement, and it drives a ton of excitement, and those two things are very valuable. The good thing is advertisers like it too.”
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