By Kayla DeKraker
Netflix’s BOSS BABY: BACK IN BUSINESS crawls from streaming to traditional cable as the animated series starts airing on Nickelodeon.
The series kicked off its run on the channel on Oct. 3 and will air Fridays at 5 p.m.
Movieguide® rated THE BOSS BABY: BACK IN BUSINESS Season 1 positively, giving it a +2 content score.
“In the story, Boss Baby continues to balance his double-life as a working professional while being part of the Templeton family. Along with Boss Baby’s personal team of other baby professionals, they must navigate the challenges of acting like true babies to adults, while conducting business simultaneously,” the review of the season that came out in 2018 reads.
Related: THE BOSS BABY: FAMILY BUSINESS
The review calls it “a sweet, funny series that stresses a strong moral worldview promoting family and family values. Slight caution is advised for younger children, due to brief animated violence and some miscellaneous immoral behavior.”
Other BOSS BABY franchise content, including THE BOSS BABY and THE BOSS BABY: FAMILY BUSINESS, won Movieguide® Teddy Bear Awards®.
The show comes from Emmy-Winning executive producer Brandon Sawyer and features the voice talent of actors like JP Karliak, Pierce Gagnon and Kevin Michael Richardson.
Deadline reported, “This is most prevalent in animation, and especially in kids animation where most of Netflix’s programming is from third-party suppliers who are exploiting the linear rights for an additional revenue stream. THE BOSS BABY: BACK IN BUSINESS comes from DreamWorks Animation, as does the streamer’s GABBY’S DOLLHOUSE.”
Other streaming shows have been picked up by Nickelodeon, including GABBY’S DOLLHOUSE, UNICORN ACADEMY and VIDA THE VET.
Though streaming takes the lead in the entertainment industry, moves like this show that linear TV is still relevant. For networks like Nickelodeon, successfully streamed shows strengthens their business and fan base.
“We actually are at a point where the linear networks in our company are not a burden at all, they’re actually an asset,” Disney CEO Bob Iger said of cable earlier this year. “We are programming them and funding them at levels that actually give us the ability to enhance our overall television business, that obviously includes and leans into streaming, which, let’s face it, is really the future of the television business.”
As streaming continues to grow and bundle, it is likely that more companies will partner with linear networks, giving viewers the best of both worlds and possibly saving linear TV.
Read Next: THE BOSS BABY: BACK IN THE CRIB Values Family Above All Else
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