By India McCarty
From AI-generated content made by users to interactive games, Disney CEO Bob Iger is ready to revamp Disney+.
“AI is going to give us the ability to provide users of Disney+ with a much more engaged experience, including the ability for them to create user-generated content,” Iger said in a recent earnings call.
He explained that the company’s big picture, “particularly with the deployment of AI,” is to use Disney+ “as a portal to all things Disney,” whether that’s through an interactive game starring your favorite Disney characters or a personalized AI-generated version of these characters.
“There’s an opportunity to use it as an engagement engine for people who want to go to our theme parks, want to stay at our hotels, want to enjoy our cruises, our cruise ships,” Iger continued.
Related: AI Comes to Disney. How Will It Change the Company?
Iger didn’t reveal which AI companies he might be considering partnering with but shared, “It’s obviously imperative for us to protect our IP using this new technology, and we’ve been pretty engaged on that subject with a number of entities.”
“I’m hopeful that ultimately we’ll be able to reach some agreement with the industry or companies [that would] reflect our need to protect the IP,” he concluded.
Iger’s comments surrounding AI come after Disney’s decision to sue Chinese artificial intelligence firm MiniMax for copyright infringement, along with fellow industry giants Universal Pictures and Warner Bros. Discovery.
“MiniMax’s bootlegging business model and defiance of U.S. copyright law are not only an attack on Plaintiffs and the hard-working creative community that brings the magic of movies to life, but are also a broader threat to the American motion picture industry,” the suit claimed.
The suit continued, “MiniMax completely disregards U.S. copyright law and treats Plaintiffs’ valuable copyrighted characters like its own. MiniMax’s copyright infringement is willful and brazen.”
Disney isn’t the only steamer that’s exploring the world of AI. Netflix’s chief technology officer, Elizabeth Stone, spoke about AI at the TechCrunch Disrupt conference, saying, “The future of entertainment is likely to be even more personalized, even more interactive, even more immersive.”
As big streamers like Disney+ and Netflix start exploring the world of AI, users can expect to see the tech showing up on their screens.
Read Next: Major Hollywood Studios Team Up for Copyright Lawsuit Against AI Company
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