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Book Review – MASTERING THE ART OF MEDIA MESSAGING

Book Review – MASTERING THE ART OF MEDIA MESSAGING

By Dr. Ted Baehr, Publisher

Michael Emerson’s book MASTERING THE ART OF MEDIA MESSAGING is a must read, and the best read I have encountered in my 40 years of teaching communications courses.

As an award-winning producer, writer, director of many programs on the History Channel, A&E, Bio, NatGeo, the Disney Channel and others, including some MOVIEGUIDE® Award winners and nominees such as WORLD WAR II IN HD and WHEN COWBOYS WERE KING, Michael Emerson has had a lot of success on which to base his insights. Most successful people in the industry keep their secrets close to the vest. Michael, however, gives you a manual that will help improve your media messaging in every possible way. I am so enthusiastic about it that I am going to suggest that it should be required reading for our office.

The elements Michael covers in the book are How to Get Free Media to Promote Yourself or Your Product(s), Impacting the Public, Improving Your Image, Controlling the Media Instead of Being Controlled by the Media, How To Tailor Your Message, and much more. As an added bonus, Michael also presents his “Ten Commandments of Communication”.

MASTERING THE ART OF MEDIA MESSAGING is very practical and straightforward, with a strong Christian, moral, patriotic, and pro-capitalist worldview. It helps you understand the principles with clear illustrations. In spite of how practical it is, it is extremely interesting. While reading it, I didn’t want to put it down.

I have written several books on communications through the mass media and consider Michael’s insightful, excellent book to be one of the very best.

Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.

What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.

You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.

Movieguide® is a 501c3 and all donations are tax deductible.


Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.

What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.

You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.

Movieguide® is a 501c3 and all donations are tax deductible.