By Gavin Boyle
FAST channel provider Tubi announced it has reached a deal with Warner Bros. to bring many Cartoon Network and other children’s programming shows to its platform in March.
“Tubi’s momentum is growing as audiences increasingly value a premium entertainment experience that is also 100% free, fun and reflective of culture,” Anjali Sud, the CEO of Tubi, said last year when the platform topped 97 million monthly users. “Our strategy is simple yet powerful: put viewers first by offering unique stories from unique storytellers, a vast selection of content to choose from and a delightful experience across devices. We let our viewers guide us and obsess over their engagement, and we are seeing the results.”
Continuing into 2026, Tubi is certainly putting its audience first as it introduces at least 100 shows from the Warner Bros. catalog aimed at children. The franchises coming to Tubi on March 1 include Looney Tunes, Scooby Doo, Batman, The Flintstones, Paddington and Tom and Jerry.
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The addition of these titles comes as Warner Bros. has shifted away from its children’s content portfolio in recent years. In 2024, it shuttered its Cartoon Network streaming app Boomerang, and though it announced it would be adding much of this content to Max, many of the previously available titles were never transferred.
Meanwhile, FAST TV continues to rise as more and more consumers look to save costs and cut their traditional streaming services in favor of these free platforms, which offer just as great of a variety of content as their paid counterparts. This method of streaming also solves a major flaw with services like Netflix as consumers can choose the type of content they want to watch without having an overwhelming number of choices that makes this decision nearly impossible.
“Part of the reason to have these FAST channels for library content is it can be a solution for the paradox of choice,” explained Adriana Waterson, executive vice president of insights and strategy lead at Horowitz Research.
As FAST channels continue to become the streaming method of choice for millions, it is encouraging to see platforms like Tubi focus on providing high-quality children’s content – especially given that many legacy companies have given up on this age group in recent years. Disney, for example, is prioritizing adult content over children’s content as it merges Hulu and Disney+ into one platform.
“CWA research reveals that Disney+ will go from having 19 R-rated movies, to having over 439 R-rated movies — a more than 2,200% increase; and from 45 TV-MA (mature audiences only) series to 425 TV-MA rated series, a more than 840% increase,” Christian organization Concerned Women for America said in a press release about the merge. “It will also, presumably, bring over its first NC-17 title (which the MPAA now uses in place of the ‘X’ rating), BLUE IS THE WARMEST COLOR, which currently streams on Hulu.”
As many companies abandon their family audiences, it will be interesting to see if platforms like Tubi that are investing in families will find great success despite having fewer resources. The 100 Cartoon Network titles will come to Tubi starting March 1.
Read Next: Disney+ Is Taking Over Hulu, and That’s Bad News for Families
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