Disney Starts Test of Facial Recognition Software for Park Entry at Magic Kingdom
By Movieguide® Staff
Walt Disney World in Orlando, Florida, announced the commencement of testing a new facial recognition software at their Magic Kingdom theme park.
According to the company, the software will use an image of a park guest’s face to create a unique admissions number for people entering the park.
“At Walt Disney World Resort, we’re always looking for innovative and convenient ways to improve our guests’ experience—especially as we navigate the impact of COVID-19. With the future in mind and the shift in focus to more touchless experiences, we’re conducting a limited 30-day test using facial recognition technology,” Disney announced.
Disney added that participation is optional over the trial period between March 23 and April 23.
“Participation in this test is optional. For those interested in volunteering to participate in this effort, please make sure you arrive with valid theme park admission and a Disney Park Pass reservation,” the Park website reads.
Disney also released details of how the software works:
Step 1: Enter the Facial Recognition Technology Test Lane
When you’re ready to enter the park, simply enter the lane designated for the test program.
Step 2: Remove Accessories, But Keep Your Face Covering in Place
Please take off any hats, visors or sunglasses before you approach the facial recognition test zone. Your face covering must remain on at all times.
Step 3: Face the Camera
Once in the facial recognition test zone, stand facing the camera and then position your valid park admission or MagicBand close to the scanner to activate the technology. The technology will capture an image, which will be converted into a unique number that will be associated with your valid ticket media.
You’re all set!
If you return to Magic Kingdom park during our limited-time test, consider entering using the same designated entry points. Re-entering through the same lanes helps us better understand how the technology works.
Disney also addressed the privacy concern and claimed that “The security, integrity, and confidentiality of your information are extremely important to us. We have implemented technical, administrative, and physical security measures that are designed to protect Guest information from unauthorized access, disclosure, use and modification. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable.”
Disney parks on the West Coast are set to open on April 30 as the entertainment powerhouse slowly reopens their theme parks.