Fandango Combines FandangoNow and Vudu, Becomes Official Movie & TV Store for Roku
By Movieguide® Staff
Fandango, which NBCUniversal owns, announced a merger between their streaming services Vudu and FandangoNow.
The new Vudu-branded service will act as Roku’s official movie and television store.
Fandango acquired Vudu from Walmart in early 2020. Terms of the deal were not disclosed, but Walmart had bought it in 2011 for $100 million and had positioned it in recent years as a vehicle for the company to potentially rival Amazon in the movie and TV space. The service is available in more than 75 million U.S. households with connected-TV devices households, according to a recent NPD Group estimate. Vudu has more than 60 million registered users and serves millions of consumers daily across Smart TVs, connected devices, mobile and online.
The new platform allows already existing members of FandangoNow to transfer their accounts and purchases to Vudu. Vudu’s library of over 200,000 movies and series are available on Roku platforms.
“During a time where consumers have a myriad of viewing options, we’re proud to deliver a service that presents an unparalleled library of content, many titles that are not available on subscription services, and the flexibility to pay as you go,” Fandango president Paul Yanover said in a press release, adding that Fandango will continue its ticketing services.
“Consumer excitement for premium video on-demand has grown significantly as users turn to streaming to access the latest movies and TV show releases,” Tedd Cittadine, VP of content partnerships at Roku, added. “We’re thrilled to continue our long-standing partnership with Fandango as we build a future where all TV will be streamed by creating a seamless experience for users to discover and enjoy premium video on-demand releases.”
Movieguide® previously reported on Yanover’s move to buy Vudu and his excitement at the prospect of returning to theaters:
In addition to buying Vudu, Fandango also owns a transactional VOD platform called FandangoNow. According to Yanover, both are up 30% year over year during COVID-19.
“We just powered forward on our strategy to have a broad-based, diversified platform around the discovery and fandom of entertainment,” Yanover said.
Fandango also plans to merge Vudu and FandangoNow.
“Long term, we don’t intend to have two applications that are largely duplicative in function,” Yanover said. “We feel really strongly about the Vudu brand having a lot of consumer value.”
He continued: “I am confident that there is a massive appetite for first-run content. We may see an explosion [of moviegoers]. I can’t wait to get out of my house.”