Media Consumption and Trends

Media Consumption and Trends

Sources:  Movieguide®; “The Total Audience Report” by Nielsen 07/31/18 and 11/16/17; eMarketer October 2018; eBizMBA 05/01/18; Dreamgrow 08/02/18; Internet World Stats 06/30/18; Pew Research Center 02/05/18 and 06/28/17; and, the U.S. Census Bureau.

MOVIEGUIDE®’s research indicates that, by the time a child is 17, he or she will have spent up to 66,504 hours using various media, or at least 60,697 hours, often at the same time.

According to November 2017 figures from Nielsen and 2016 figures from the U.S. Census Bureau, the average American, including adults and senior citizens, age 2 and up, spends about 5,179 hours or more each year using various media.

Annual Hours of U.S. Media Consumption Per Person

Sources:  Nielsen and U.S. Census Bureau.

 

KIND OF MEDIA HOURS
Screen Media  
  Traditional TV 1,280
  Time-Shifted TV 262
  Internet on Computers 437
  Home Video 130
  Video on Computer 282
  Video on a Smartphone 57
  Video Games 347
  Box Office 12
  App/Web on a Smartphone 959
  Using Multimedia Device 297
  In-Flight and Mobile 36
Subtotal 4099
   
Other Entertainment  
  Radio 649
  Recorded Music 200
  Newspapers/Magazines 115
  Books 116
Subtotal 1,080
   
TOTAL 5,179
   

 

Annual Hours of U.S. Media Consumption, Ages 0-17

Sources:  Nielsen and U.S. Census Bureau.

 

KIND OF MEDIA HOURS
Screen Media  
  Traditional TV 674
  Time-Shifted TV 136
  Internet on Computers 167
  Home Video 142
  Video on Computer 195
  Video on a Smartphone 57
  Video Games 370
  Box Office 12
  App/Web on a Smartphone 959
  Using Multimedia Device 297
  In-Flight and Mobile 36
Subtotal 3045
   
Other Entertainment  
  Radio 376
  Recorded Music 200
  Newspapers/Magazines 115
  Books 176
Subtotal 867
   
TOTAL 3,912
   

 

Based on the totals in the second table on annual media consumption, the average American child age 0 through 17 consumes up to 66,504 hours of television, movies, videos, DVD, radio, recorded music, video games, books, magazines, and newspapers, etc.

That’s six times more hours than the average child will have spent in school (11,000 hours), more than 33 times more hours than he will spend with his parents (2,000 hours), and about 83 times more hours he will spend in church (800 hours), if he attends once a week every week!

The average American of all ages watched Traditional TV for 24 hours and 40 minutes each week, according to Nielsen’s November 2017 media report for the Second Quarter, not including five hours each week of Time-Shifted TV, about 2.5 hours of home video weekly on a DVD or Blu-Ray device, nearly 5.5 hours of video watching on the Internet each week, and about one hour of video on a smartphone every week. The United States Census Bureau says the average American watches about 41 minutes of video per week on a mobile or in-flight device or 36 hours per year.

All this television and video watching amounts to more than 39 hours and 20 minutes per week, or about 2,047 hours per year.

It’s interesting to note that black Americans watch much more television, about 54 hours per week, while Hispanics and especially Asians watch significantly less than the average American (Asians watch only about 26 hours per week, which also apparently means they spend more time on education than other ethnic groups in America).

Also, adults age 50 through 64 watch nearly 45 hours of TV while adults age 65 and older watch about 53.5 hours per week.

According to eBizMBA, Facebook remains the most popular social networking site, with 1.5 billion unique monthly visitors worldwide, followed by YouTube with 1.499 billion, Twitter with 400 million, Instagram with 275 million worldwide, LinkedIn with 250 million, Reddit with 125 million, VK with 120 million, Tumblr with 110 million, Pinterest with 105 million, and GooglePlus+ with 100 million.

However, Dreamgrow reported this past August that Facebook has 2.23 billion users worldwide, followed by YouTube with 1.9 billion, Instagram with one billion, with QZone with 563 million, Weibo with 376 million, Twitter with 336 million, Reddit with 330 million, Pinterest with 200 million, Tumblr with 115 million, GooglePlus+ with 111 million users, and LinkedIn with 105 million.

Reportedly, as of June 30, 2018, about 4.21 billion people worldwide use the Internet. Also, about 3.2 billion people worldwide use some form of Social Media.

In the United States, according to eMarketer in an October 2018 report, Facebook has 179.5 million users in the USA while Instagram has 104.7 million, followed by Snapchat with 84.8 million, Pinterest with 77.4 million, and Twitter with 55.2 million users.

Teenagers are moving away from Facebook and toward Snapchat and Instagram (Facebook now owns Instagram).

Among teenagers, Snapchat is used by 16.4 million teenagers, Instagram by 12.8 million teenagers, Facebook by 11.5 million teenagers, Pinterest by 5.7 million teenagers, and Twitter by 4.9 million teenagers.

Of the 312.3 million Internet users in the United States, 215.5 million, or 69%, use social media, according to the Pew Research Center.

More than 254 million Americans are mobile phone users, an increase of 13.9%.

 

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