Meta Launches Paid Verification Service
By Movieguide® Contributor
Facebook and Instagram’s parent company, Meta, announced they would launch Meta Verified, a paid verification service, to give users a blue checkmark and direct access to customer support.
“This week we’re starting to roll out Meta Verified—a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support,” Mark Zuckerberg said.
Meta Verified will be tested in Australia and New Zealand before its release in additional countries. The service, which applies to both Facebook and Instagram, will cost $11.99 per month, raised to $14.99 as an in-app purchase on IOS due to the 30% that Apple takes for its service.
Meta Verified is aimed at creators or those with a large audience, as the main draw is stronger protection from impersonation as well as better customer support to help with account issues.
Meta has also said the service will boost visibility within the platform’s search, comments and recommendations.
This paid verification model is similar to Twitter Blue, a verification service Twitter launched to cut down on impersonation and provide subscribers with early access to new features.
Meta’s iteration of the service improves on Twitter’s earlier model by requiring government ID for verification as well as providing subscribers with improved customer support.
Movieguide® previously reported on Twitter’s paid verification service:
Elon Musk recently responded to backlash over changes he made to Twitter after the Tesla CEO acquired the social media platform in a $44 billion deal last month.
Musk said that he wants to do away with the current system for the blue checkmark, which previously indicated verified users.
The SpaceX founder said that he wants to implement a paid subscription of $7.99/month for Twitter users to receive the blue check-mark.
“Far too many corrupt legacy Blue ‘verification’ checkmarks exist, so no choice but to remove legacy Blue in coming months,” Musk wrote in a tweet.
The term ‘legacy” referred to Twitter’s old system of handing out check-marks to profiles with high follower counts and media notoriety.
“Blue check will be the great leveler,” Musk added in another Tweet.
However, many Twitter users are unhappy with the impending change. While previously verified users will keep their checkmark for now, every user can subscribe to the Twitter Blue to receive a checkmark of their own.
Musk explained: “Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn.”
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