NBA Star Launches Sports Media and Entertainment Brand
By Movieguide® Contributor
NBA star Kevin Durant and his manager Rich Kleiman have founded a sports media and entertainment brand called Boardroom.
According to the website, “Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC.”
The company’s most recent addition is their Boardroom Members Club, an exclusive community designed to provide unparalleled networking and experiences for professionals across industries.”
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Kleiman told The Hollywood Reporter in an interview why he wanted to create Boardroom.
“Throughout my career, I’ve always taken pride in being a bit of a connector and a community builder for other people. So it felt like the natural time to take that halo of what we had built with Boardroom on the media and event side, and to build this more intimate community where people could be very like-minded,” Kleiman said. “I think the ages will range from as young as 25 to people in their mid-40s, early-50s. Because I think the beauty of it is that if you’re interested in this world and you love the idea of building this community and this network, then you’ll be very much inspired by the mix of people in this community, and then what we continue to give them.”
On-air sports reporter, Taylor Rooks will serve as Boardroom’s asa strategic advisor.
Rooks told THR, “I’m beyond thrilled to join Boardroom in this new capacity and broaden my involvement with a company that has been home to some of my favorite multimedia stories and live events at sports’ biggest moments.
“Kevin Durant and Rich Kleiman have built something truly special — highlighting the intersection of sports, business, and entertainment in a way that pushes the industry forward,” Rooks added. “Boardroom represents everything at the heart of what I love about this business: relationships, knowledge, advancement, and opportunity. With Boardroom Members Club, we’re creating a space where real connections lead to real possibilities, and I’m excited to play a vital role in shaping a community that empowers the next generation of leaders.”
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