‘Just Getting Started’: Netflix Reaches 70 Million Users on Ad-Supported Tier
By Movieguide® Contributor
Netflix just celebrated a major milestone — the streaming service announced that its ad-supported tier has reached 70 million monthly active users just two years after launching.
“As we celebrate two years since launching Netflix’s ads business, we continue to see positive momentum and growth across all areas of the business,” a statement from the company reads. “We’re excited to now reach 70MM monthly active users globally and continue to see steady progress across all countries’ member bases. Now, over 50% of new Netflix sign-ups are for the ads plan in ad-supported countries.”
To put this number in context, MSN reported, “Apple TV Plus has a total membership estimated at just 25 million. Peacock stands at 34 million and Hulu has 51.1 million members. Netflix, all totaled, has over 282.7 million subscribers around the world.”
It’s unsurprising that Netflix is reporting such high numbers for its ad-supported tier. Just four months after launching, the streamer shared that it had doubled ad-tier subscriber numbers.
READ MORE: NETFLIX AD-TIER SUBSCRIBER COUNT NEARLY DOUBLES IN FOUR MONTHS
The Hollywood Reporter wrote that this ad-supported growth comes “at a pivotal moment for Netflix, given its major push into live programming,” listing live sports events like WWE matches and NFL games, two of which will air on Christmas Day.
READ MORE: NETFLIX TO HOST TWO CHRISTMAS DAY NFL GAMES
“Netflix said in its last earnings call that advertising may not be a major driver of revenue until 2026, but with 70 million users and a base that is growing fast, it could become a major player in streaming ads sooner rather than later,” THR concluded.
In their statement about subscriber numbers, Netflix explained that it has also set up a number of new partnerships, including ones with VideoAmp, Nielsen and the UK’s Barb.
“There has been continuous momentum over the last two years, but we’re just getting started and can’t wait to see what’s to come,” Netflix promised.
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