By Michaela Gordoni
YouTube users worldwide will now get to use an AI tool to insert themselves into videos if they choose.
The tool, Gemini Omni, is just for YouTube Shorts Remix. It lets users write prompts to remix a creator’s video. They can change the style or add themselves into it without changing the video’s context, The Hollywood Reporter said.
Videos will have digital watermarks, and “creators are always in control of their content and have the flexibility to opt-out of visual remix in Shorts at any time,” said YouTube.
The Verge reported all users will get the option to turn off Shorts entirely, or limit shorts in their feed from two hours to 15 minutes.
At Google’s I/O event Tuesday, it also announced its Ask YouTube feature, which allows users to ask questions and get answers through YouTube videos.
Related: AI Comes to Your YouTube Recommendations
“People come to YouTube every day to ask questions,” Google CEO Sundar Pichai said. “There’s a lot of videos, it can be hard to know where to start.”
YouTube’s blog said, “With Ask YouTube, you can ask more complex search queries, such as wanting tips on how to teach your kid to ride a bike, or finding creator reviews of cozy games to play before bedtime. You can even ask follow-up questions to continue refining what you’re looking for.”
YouTube also developed a likeness detection tool open to everyone over the age of 18.
Premium users will already have access to these features, and a full rollout will be available this summer.
YouTube has been reported as America’s biggest streamer, and it now embraces it.
“For decades, the entertainment industry was built on a series of bets, programming shows based on formulas and focus groups and guessing what would make an audience show up,” YouTube CEO Neal Mohan said. “At YouTube, we didn’t wait for a focus group. We built a stage and empowered anyone with a story to find an audience.”
YouTube will soon partner with the National Academy of Television Arts and Sciences to stream next week’s Sports and News & Documentary Emmy Awards. The Sports Emmys will live stream on May 26, and the News & Documentary Emmys will stream through May 27-28. Each show will air on the NATAS YouTube channel at 7 p.m. each evening, Deadline reported.
NATAS president and CEO Adam Sharp said that viewing trends “have sort of collided to now bring us a great stable of incredible journalism being produced by independent creators on the YouTube platform,” Sharp said. “Because the Emmys are … platform independent, there is no requirement anywhere in the rules that the programming has to air on that piece of furniture in the corner of the living room.”
As YouTube treads farther into AI and streaming innovation, it is reshaping how audiences create and experience entertainment in real time.
Read Next: Everything You Need to Know About YouTube’s New AI Features
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