Purpose-Driven Entertainment




Date:  Monday, August 1, 2016

Movies with faith and family values do best, Christian media expert and theologian Dr. Ted Baehr, founder and publisher of Movieguide®: The Family/Biblical Guide to Movies and Entertainment, told a room full of Hollywood movie and television makers at the Fifth Annual Family Entertainment and Faith-Based Summit Friday.

Sponsored by Variety, the leading trade newspaper in Hollywood, the summit was held in Beverly Hills at the Four Seasons Hotel.

Dr. Baehr showed the entertainment leaders, many of whom make family-friendly and faith-friendly movies and television programs, statistics gathered from Movieguide®’s 2016 Report to the Entertainment Industry, which screens more than 300 movies and more than 400 television programs each year.

The report shows that, each year, the most family-friendly movies make two or three times more money than the least family-friendly movies. Showing several charts from the 2016 Report to the crowd, Dr. Baehr also noted Friday that only one of the Top 10 Movies in 2015 worldwide was rated R, near the bottom of the list.

“Movies do better when they have no overt sexual content,” he added.

In fact, Movieguide®’s Annual Report usually shows that movies with no foul language, no overt sex, no explicit nudity, and no graphic violence make the most money on average, by significant margins.

Another chart displayed by Dr. Baehr showed that movies with very strong Christian, redemptive worldviews have made three to six times more money than movies with very strong Non-Christian worldviews for the past 20 years, since Movieguide® began awarding its Epiphany Prize for Inspiring Movies & TV.

Dr. Baehr pointed out that, when the church abandoned Hollywood in the 1960s, weekly attendance in the United States and Canada dropped from 44 million people to 17 million.

Thanks to Movieguide®’s promotion of family-friendly movies and movies with faith and values, the weekly attendance has increased to 26-27 million people.

TV programs with faith and values, such as NBC-TV’s “Dolly Parton’s Coat of Many Colors” and A&E’s “Duck Dynasty,” are also doing very well.

Dr. Baehr touted Movieguide®’s four-day filmmaking workshops where screenwriters and other filmmakers can learn how to create and market entertaining, captivating family or faith-based movies.

Dr. Baehr and his Movieguide® team also consult with filmmakers on their scripts and projects. “We want you to succeed,” he said. “We’re here to help you!”

Author of “The Culture-Wise Family” and “How To Succeed in Hollywood (Without Losing Your Soul),” Dr. Baehr is chairman of the Christian Film & Television Commission® (CFTVC) and its family guide to movies and entertainment, Movieguide® (www.movieguide.org).

Now in their 30 th year, CFTVC and Movieguide® are the largest, longest-running international, non-profit ministry dedicated to “redeeming the values of the entertainment industry by influencing industry executives and by informing and equipping the public about the influence of the entertainment media.”

Movieguide®’s Annual Faith & Values Awards Gala honors the best, most family-friendly movies and television programs honoring God and inspiring audiences with messages of faith, hope, goodness, justice, redemption, forgiveness, and true divine love. At the Awards, Dr. Baehr presents highlights from Movieguide®’s Annual Report to the Entertainment Industry.

For more information about Movieguide® or CFTVC, call (805) 383-2000.

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