Why Community Matters to Community Coffee
Editor’s Note: Movieguide® is proud to introduce our readers to Community Coffee, the title sponsor of our 27th Annual Movieguide® Awards. We’re thrilled to partner with companies that value community, family and excellence. This advertorial explains Community Coffee’s humble beginnings, as well as their mission.
At Community Coffee, we don’t just want to make better coffee: we want to be a better coffee company. We want to repay the generosity, hard work, creativity, and hospitality of the people who’ve become part of our family. They have graciously welcomed us into their communities and allowed us to become their neighbors, coworkers and friends.
The Saurage family opened a general store in their hometown of Baton Rouge, Louisiana. From the start, Norman “Cap” Saurage developed a reputation for being passionate about the quality of his goods, but he was even more passionate about the quality of his coffee. Cap soon discovered his “secret recipe” was good enough to sell.
He named his retail coffee brand “Community” in honor of his friends and customers and delivered it by horse drawn cart in brown paper bags. It was a local hit. Over the next two decades, demand for Community® coffee grew beyond Baton Rouge. The Saurage family opened their own proprietary roasting operation in 1941.
Now, four generations later, Community® coffee has grown from a Baton Rouge favorite into the largest family-owned retail coffee brand in the United States. Our friends, family, customers and partners have brought us this far, and we’re excited to see where they will take us next.
The foundation of our business begins with our customers and Community Coffee is committed to supporting the communities that have supported us. We dedicate approximately 2.5% of our pre-tax income to charitable, socially – responsible programs.
When natural disasters occur, we support disaster relief by providing free coffee to shelters, first responders and those affected. Our local outreach extends to education as well. The Community Cash for Schools® program allows students to earn funds for their schools by collecting proof of purchase labels from Community® products. Our employees share their career experience by mentoring local students through Junior Achievement of Greater Baton Rouge and Acadiana. Community also provides opportunities to new teachers and students in academically-challenged regions in the form of grants to Teach for America.
As our presence has expanded, so has our giving. Community Coffee created the Military Match program to support troops by doubling online orders sent to active-duty military. Our military support extends to the USO of North Carolina and its programs. We also provide free coffee to over 350,000 military members and their families who pass through the 10 USO centers each year.
Community Coffee is passionate about giving back and bringing communities together. This is why we want to discover and award our nation’s next Community Superstar. In partnership with Movieguide®, we want to give a special individual who goes the extra mile in their community an all-expense paid trip to the 27th Annual Movieguide® Awards in Hollywood where they’ll be awarded on stage with a $10,000 gift to better their future.
To find out more about The Community Superstar Award or to nominate yourself or your child, click here.
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