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Streaming Services Just Notched Biggest Viewing Week Ever
By Movieguide® Contributor
The world of streaming just marked its biggest week ever for U.S. viewing.
“TV users spent 313 billion minutes on streaming platforms for the week, and for the first time, every entrant in the top 10 overall titles had at least 1 billion minutes of viewing,” The Hollywood Reporter wrote, citing Nielsen statistics for the first week of July.
Nielsen reported on the record as well, writing, “This crushes the previous record of seven billion-minute titles in a single week, which had only happened twice before.”
BEVERLY HILLS COP: AXEL F lead streaming numbers, with 2.05 billion minutes of viewing that week. SUITS followed close behind, with 1.5 billion minutes.
HOUSE OF THE DRAGON also helped boost that week’s numbers, bringing in 1.3 billion minutes on Max. Statistics for viewers who watched the show on HBO are not included.
Variety hypothesized that the reason for this streaming boost was due to the July 4th holiday, “meaning more people were at home and therefore had more time to binge.”
This makes sense when looking at past 4th of July streaming numbers — SUITS earned 3.67 billion minutes last year, while STRANGER THINGS notched 4.8 billion minutes in 2022.
Movieguide® previously reported on streaming platforms’ recent success:
Recent Nielsen data for June has revealed that viewers are spending over 40% of their viewing time on streaming platforms.
Nielsen reported, “According to Nielsen’s June 2024 report of The Gauge™, time spent streaming soared to 40.3% of total TV usage, topping the previous single category record set by cable in June 2021 (40.1%) and notching the highest share of TV ever reported in The Gauge.”
Among the streaming platforms watched, Disney +, Tubi, Netflix and Max all experienced double-digit growth last month, with at least 20% of that growth attributed to younger viewers. The end of the school year likely contributes to the summer increase, with many students at home looking to occupy their free time.
“Streaming viewership increased 6% compared with May and the category added 1.5 share points to finish June at a record-setting 40.3% of TV,” Nielsen added.
According to The Gauge, cable television accounted for only 27.2% of viewing time, while broadcast earned 20.5%.
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