Why Prime Video Is Saying, ‘You’re Hired!’
By Movieguide® Contributor
President Donald J. Trump has come to Prime Video.
According to a press release from The Hollywood Reporter, Prime Video is streaming THE APPRENTICE to subscribers in the United States.
THE APPRENTICE is a TV show where “contestants compete for a job as an apprentice to billionaire American Donald Trump.”
The show was produced by Mark Burnett, who is also one of Trump’s closest friends.
“THE APPRENTICE is one of the best shows that I ever produced. The charismatic onscreen presence of President Donald J. Trump made it a bona fide hit,” Burnett said of the show. “Now, thanks to Prime Video, a whole new audience will experience a new season every Monday.”
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THE APPRENTICE hit TV in January 2004 and ended in 2017. The show “quickly became a phenomenon, raking in tens of millions of viewers each episode. The format saw 16 contestants completing various business-related challenges as they vied for a job at the Trump Organization and attempted to dodge the president’s signature catchphrase: ‘You’re fired,'” USA Today reported.
THE APPRENTICE is where Trump got his start in business and public profile.
According to NBC News, viewers will be able to “see Trump developing his skills in front of a camera, an ability he exploited on the campaign trail and in office to simply and effectively communicate with his audience.”
This isn’t the only instance Amazon Prime will see the Trump family on TV.
In January, Amazon announced a new documentary on Melania Trump.
NBC News reported that “the documentary began filming last month. The project lists both Melania Trump and Fernando Sulichin as executive producers. Brett Ratner will direct the film — he is a co-owner of RatPac Entertainment, which was once associated with former Trump Treasury Secretary Steve Mnuchin.”
“We are excited to share this truly unique story with our millions of customers around the world,” a spokesperson from Amazon told NBC News.
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