Black Friday 2025: When Major Retailers Kick Off Their Deals

Published: November 10, 2025

By Leigh Hewett

The holiday shopping season is already in full swing, with Black Friday 2025 on November 28, right after Thanksgiving on November 27. Retailers like Best Buy are launching deals now, and Walmart starts as early as November 14 to 16. This guide includes the latest official announcements for all major November sales events, from early previews to Cyber Week deals, with early access offers, weekly drops, and extended promotions.

Prices and availability change quickly, so bookmark key sites and enable notifications. We’ve rounded up everything you need so you can shop smart, stress less, and skip the guesswork.

November 2025 Sales at a Glance

Super Early (Nov 1–13): The holiday buzz starts early with Target’s weekly deals, Best Buy doorbusters, and early previews from Macy’s and Dick’s.

Mid-Month Momentum (Nov 14–20): Things heat up as Walmart’s first wave begins, Best Buy goes all in, and JCPenney joins the fun.

Thanksgiving Turbo (Nov 21–27): Amazon and Kohl’s ramp up with big day exclusives, perfect for a little pre-pie shopping.

Peak Black Friday (Nov 28): The main event arrives with doors opening bright and early, around 5 to 6 a.m., for those classic in-store steals.

Cyber Week Closeout (Nov 29–30+): If you missed something, online deals keep rolling into December for those last-minute finds.

Bonus Tip: Member perks like Walmart Plus early access and Target Circle bonuses can save you time and maybe a few extra dollars.

All Major November 2025 Sales by Retailer

Here’s your friendly guide to when and where the best deals drop this November, complete with can’t-miss highlights and insider tips to make the most of every sale.

Walmart

Event 1 (Early Black Friday): November 14–16 (online and in-store; Walmart+ members get access starting November 13 at 7 p.m. ET).
Event 2 (Official Black Friday): November 25–30 (online focus, with in-store on November 28 from 6 a.m.).
Highlights: Up to 70% off TVs, toys, and appliances in wave one; deeper cuts on electronics and holiday essentials in wave two.
Shopping Tip: App for curbside—perfect for dodging lines during mid-November rushes.

Amazon

Black Friday Sale: November 20–28 (new deals daily; extends through December 1 for some Cyber exclusives).
Highlights: 50%+ off Echo, Kindles, and Prime-eligible fashion; Lightning Deals refresh hourly.
Shopping Tip: Prime members unlock early drops—set Alexa for alerts on November 20 starters.

Target

Early Weeklong Deals: Starting November 2, refreshing every Sunday through the month (up to 40% off brands).
Deal of the Day (Circle Members): November 1–December 24 (daily steals).
Official Black Friday: November 27–28 (online from 5 p.m. ET on November 27; in-store 6 a.m. on November 28).
Highlights: 40–60% off Nintendo, kitchen gadgets, and apparel; extra 5–15% for Circle.
Shopping Tip: Drive Up for seamless November pickups amid weekly updates.

Best Buy

Early Doorbusters: Ongoing since October 31, with new waves every Friday through November (deals live now as of November 10).
Official Black Friday: November 20–29 (online midnight ET November 20; in-store 6 a.m. November 28).
Highlights: Up to $1,400 off LG TVs, $50 off Samsung earbuds, and 50% on laptops—tech-heavy from day one.
Shopping Tip: My Best Buy members snag previews; price match through December 2.

Macy’s

Early Waves: Two preview events starting early November (exact dates rolling out now).
Official Black Friday: November 23–30 (doorbusters from 6 a.m. November 28; online midnight).
Highlights: 70% off clothing, beauty, and home; bonus Star Rewards points.
Shopping Tip: Free shipping over $25—ideal for stacking November previews.

Kohl’s

Early Access: November 7–9 (three-day preview).
Official Black Friday: November 23–29 (online midnight November 27; in-store 5 a.m. November 28; some Thanksgiving exclusives).
Highlights: 60% off apparel, $10 Kohl’s Cash per $50; small appliances slashed.
Shopping Tip: App for coupon stacking—maximize those mid-November bucks.

JCPenney

Early Jewelry Deals: October 27–November 13 (extending into November).

Official Black Friday: November 21–30 (online midnight; in-store 5 a.m. November 28).
Highlights: 50–70% off jewelry, bedding, and jeans; free shipping over $35.
Shopping Tip: Rewards earn 5% back—great for early November buys.

Home Depot

Early Deals: Started November 6 (ongoing previews).
Official Black Friday: November 27–December 3 (in-store 6 a.m. November 28).
Highlights: 50% off tools, decor, and lights; power drills under $50.
Shopping Tip: Pro Xtra for member previews—lock in November 6 starters.

Lowe’s

Early Online (Rewards Members): Thanksgiving previews (November 27 midnight).
Official Black Friday: November 27–30 (in-store 6 a.m. November 28).
Highlights: 40–60% off grills, vacuums, and smart home; Cyber extensions.
Shopping Tip: MyLowe’s app for personalized November alerts.

Dick’s Sporting Goods

Early Sale: Ongoing now (up to 60% off clothing, 40% off gear as of November 10).
Official Black Friday: Starting November 25 (predicted 20–30% off sneakers, apparel).
Highlights: Fitness resolutions fuel with Nike, North Face, and Stanley deals.
Shopping Tip: Best Price Guarantee matches competitors—shop early November confidently.

At a Glance: Charting Every November Sale Start