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This Theater Chain Wants to Thank You — Here’s How

Photo by _littlemoon_

This Theater Chain Wants to Thank You — Here’s How

By Movieguide® Contributor

AMC Theatres is revamping its Stubs A-List program, working to create more repeat visitors to the theater chain. 

Starting in 2025, any AMC Stubs Insider members who see at least eight movies or earn at least 5,000 AMC Stubs points in one calendar year will be promoted to AMC Stubs Premiere GO! status. 

This tier means “free size upgrades on popcorn & fountain drinks,” “priority lane access” and that “points earned never expire,” among other perks, per the AMC website. 

“The introduction of AMC Stubs Premiere GO! gives our Insider members an exciting and achievable pathway to unlock enhanced rewards simply by enjoying the movies they love,” Ellen Copaken, AMC’s senior VP of marketing, said in a statement. “This new tier is our way of saying thank you to our fans for their passion and dedication, while continuing to deliver the unparalleled value and convenience they expect from AMC.”

READ MORE: AMC THEATERS PLAN MAJOR UPDATES FOR MOVIEGOING EXPERIENCE

This Stubs program upgrade is part of AMC’s ongoing “Go Plan,” announced in November 2024. 

“Through AMC’s Go Plan, AMC expects to invest between $1 billion and $1.5 billion over the next four to seven years, greatly enhancing its locations in the United States and Europe,” a statement from AMC to investors reads. “With AMC’s Go Plan, AMC will provide guests with an even greater selection of premium experiences, immersive sight & sound enhancements, more comfortable seating and upgraded theatres, as well as other initiatives.”

AMC Chairman and CEO Adam Aron said, “With AMC’s Go Plan, AMC is officially going back on offense. First and foremost, that means investing in the theatrical experience in our movie theatres, both at AMC locations in the U.S. and ODEON Cinemas in Europe.”

“This Go Plan is AMC’s most aggressive, forward-looking theatrical investment initiative this decade, and will greatly enhance the moviegoing experience for millions of our U.S. guests,” he continued. “And, of course, we will manage the timing of our Go Plan investments consistent with the prudent management of our debt levels, leverage, and liquidity.”

READ MORE: WILL THE BOX OFFICE FINALLY REBOUND IN 2025?


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