By Mallory Mattingly
The kid-friendly animated series BLUEY will reach even more fans as it adds new licensing partners to its portfolio.
“New ways to play and have fun with Bluey are on the way. Going into Licensing Expo we’re sharing many highlights for BLUEY, including our amazing team proudly renewing these successful partnerships and creating a number of exciting new ones with best-in-class partners,” Suzy Raia, SVP Consumer Products, BBC Studios, said in the press release. “Our reach and expansion globally illustrate the continuing momentum beyond English-speaking markets as we see Bluey and her family resonating throughout Europe, Asia and Latin America.”
According to Toy Book, BLUEY’s new licensing agreements include deals with companies in the U.S., U.K., Ireland, Canada, Mexico, Brazil, Chile, Columbia, Ecuador, Argentina, New Zealand and Australia. These deals will bring more BLUEY-themed products to young fans across the globe.
It’s not surprising BBC Studios wants to cash in on BLUEY’s success. The children’s series was the most-watched show in America in 2024, and its special episode “The Sign” pulled a record-setting 10 million views on Disney+.
Other upcoming partnerships include LEGO and LEGO DUPLO collections launching globally next month, BLUEY-inspired Squishmallows and HugMees, bath toys, a BLUEY-themed racetrack and a BLUEY junior Labyrinth from Ravensburger.
The new partnerships follow the announcement of a feature-length BLUEY film, coming in 2027 and created in association with Disney and BBC Studios.
“I really enjoyed the experience of working with a longer format on ‘The Sign’ in Series 3, so going even further with a feature film feels like a natural extension of that,” said BLUEY creator Joe Brumm. “I’ve always thought BLUEY deserved a theatrical movie. I want this to be an experiential event for the whole family to enjoy together. I’m excited to continue to partner with Cecilia Persson, Tom Fussell and the team at BBC Studios, and Dana Walden, Alan Bergman and Disney to bring this new BLUEY story to the big screen.”
“Since its debut on Disney Jr. and Disney+, BLUEY has become a global phenomenon, uniting families everywhere with its heartfelt stories of play, imagination and connection,” Alan Bergman and Dana Walden, co-chairmen, Disney Entertainment, added in the press release. “We are so proud to expand upon our relationship with BBC Studios to bring the magic of BLUEY to the big screen — for real life! — and we are deeply grateful to Joe Brumm for creating a world that continues to inspire and delight families everywhere.”
With BLUEY’s new licensing partners, the little pup and her family will reach more fans than ever before with the show’s heartfelt, uplifting storylines.
Read Next: A BLUEY Movie Is Officially In the Works!
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