Will You Use Google’s New AI Assistant?
By Movieguide® Contributor
Google recently showed off its new AI assistant, Gemini, as the company races to compete with Apple’s Apple Intelligence.
At Google’s Pixel phone launch, product director David Citron demonstrated Gemini’s capabilities by taking a photo of a Sabrina Carpenter concert poster and asking the virtual assistant to see if he was free that night.
There were some bugs — the demo froze, requiring Citron to try again and eventually switch to a different phone — but Gemini pulled it off, telling the audience, “Sure, I found that Sabrina Carpenter is coming to San Francisco on November 9, 2024. I don’t see any events on your calendar during that time.”
In a post to their blog about Gemini, Google stated that the tool can “help with tasks big and small by integrating with all the Google apps and tools you use today. And unlike other assistants, it does so without you having to jump between apps and services.”
“We’re in the early days of discovering all the ways an AI-powered assistant can be helpful and — just like Pixel phones — Gemini will just keep getting better,” Google promised.
Gemini’s demonstration comes on the heels of Apple’s announcement that it is in the testing stage for its own AI assistant, Apple Intelligence.
In a post advertising the new feature, Apple said users would have new Writing Tools “with enhanced language capabilities,” “delightful new ways to express yourself visually” and an upgraded Siri design that “will be able to assist you like never before.”
However, the Apple Intelligence tool is still in the beta testing stage; Google’s Gemini is already being loaded onto new phones.
“I think what’s new is that we’ve moved from the mode of, like projecting a vision of where things are headed to, like, actual shipping product,” Rick Osterloh, Google devices chief, told CNBC. “What we were showing today is the stuff that is shipping in the next few days or weeks, and that’s really critical. For a lot of the things that other companies have announced, they’re really not available to many people. This is going to be available to millions of people very soon.”
Movieguide® previously reported on Google’s ads for Gemini that ran during coverage of the Paris Olympics:
With the Paris Olympics’ opening ceremony less than a week away, Team USA and NBC have announced a revolutionary deal with Google to integrate the tech company’s AI offerings into coverage of the games.
“We are thrilled to announce Team USA’s partnership with Google,” said Sarah Hirshland, CEO of the U.S. Olympic and Paralympic Committee. “This collaboration is more than just a sponsorship; it’s a powerful alliance that brings together the best technology and sports.”
“By working with Google and NBCUniversal, we are ensuring that our athletes’ stories are told in the most dynamic and engaging ways possible,” Hirshland continued. “This partnership will inspire millions and amplify the incredible efforts of Team USA as they compete on the world stage.”
The partnership will highlight new features from Google that are made possible by its AI, Gemini. The broadcast features that will be enhanced by AI include “Explain the Games with Google,” where NBC broadcasters will use Gemini explore questions about the Olympics; “Try it with Google Gemini,” where Gemini helps commentators learn new sports; “One Day in Paris,” where select Olympic athletes explore the host city with the aid of AI; and “Enhanced 3D Broadcasts,” where Google-powered immersive maps will provide photorealistic views of iconic Olympic venues in Paris.
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