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AT&T CFO is Pleased with Early Trends From HBO Max

Photo via HBO Max Instagram

AT&T CFO is Pleased with Early Trends from HBO Max

By Allyson Vannatta, Senior Writer

AT&T CFO John Stephens reports that the company is “pleased” with HBO Max numbers shortly after its launch.

During his session at the Credit Suisse 22nd Annual Virtual Communications Conference via webcast, Stephens said that while COVID-19 means “challenging times in the media business, we believe we have the best assets and the best platform to move forward.”

The Hollywood Reporter stated that the company wouldn’t report solid numbers on subscription until July in a quarterly earnings report.

However, AT&T feels “really good,” and even with the pandemic, “overall TV viewership [shows that] people are engaged.”

HBO Max will continue to roll-out in, “a multi-year process.”

Related: Elmer Fudd and Yosemite Sam Ditch Their Guns in HBO Max Cartoons

But, Stephens said, “so far so good,” when referring to the initial release of the service.

The pandemic also caused production to shut down, which delayed the release of new content, but helped the company spend less money.

As for a theatrical release or a video on demand release, Stephens said it is an “evolving situation.”

Movieguide® previously reported that AT&T exempts HBO Max from the carrier’s mobile data caps. But at the same time confirmed that the service is not exempt from home-internet caps.

 

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All the feels 😍 Xoxo, HBO Max

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