Fox Sports to Use AI for Content Generation
By Movieguide® Contributor
Fox Sports Corporation has announced further collaboration with Google Cloud to use artificial intelligence to produce more content.
“With Google Cloud, we’re able to utilize video search, advanced machine learning and artificial intelligence to automate one of the most manual processes in sports media: tagging and searching video content. Compared to previous media management workflows, our team is able to swiftly find relevant content, which is critical in the business of live sports,” Brad Zager, President of production/operations and executive producer of FOX Sports, said, per Variety.
“Fox Sports is committed to providing its viewers the best possible experiences across platforms, and that starts with the technology that powers them,” Thomas Kurian, Google Cloud CEO, stated. “By choosing Google Cloud’s AI technologies, Fox Sports is not only maximizing its content production capabilities, but also delivering transformative viewing experiences that keep its audiences engaged and entertained.”
“Today’s announcement expands on FOX Sports and Google Cloud’s work in building FOX Sports’ Intelligent Asset Service (IAS) first announced in 2020,” Martech Series reported.
“IAS utilizes Google Cloud’s video search and advanced machine learning capabilities to help the sports network automate managing media assets. IAS allows FOX Sports to gain more value from its content library by reducing its reliance on paper logs, conflicting systems, and producers manually sifting through tapes by hand,” Martech Series continued. “As of 2022, IAS has been implemented across all major FOX Sports broadcasts.”
In 2020, FOX Sports announced its first partnership with Google Cloud.
“We’re excited to team with Google on this project that will allow FOX Sports to take the next step toward the most state-of-the-art workflow for accessing all of our media,” Zager said in a statement. “It’s been amazing to see all the different tools that Google Cloud will provide our network to transform the way we work, while also helping to make the way we create content so much easier for our production teams.”
Kurian added, “Machine learning is opening up a whole new era of value creation and data-driven innovation in media and entertainment. Once a company has a more complete understanding of its audience, users and content, it’s amazing what businesses can accomplish with that data.”
FOX Sports Press Pass reported, “The teams at Google Cloud and FOX Sports are applying Google’s machine learning models to automatically identify and label clips across hundreds of categories, from player jerseys and key plays and interviews to on-field celebrations. The solution will also incorporate a user-friendly interface that makes it faster for production staff to find the clips they need, when they need them.”
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Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.
What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.
You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.
Movieguide® is a 501c3 and all donations are tax deductible.
