Thousands of Ads for ‘Explicit AI Girlfriends’ Circulate on Meta, Report Finds
By Movieguide® Contributor
Meta is pushing AI at its users, including explicit ads for AI “girlfriends.”
Wired reported that they found “at least 29,000 ads for explicit AI ‘girlfriends’” published on Meta platforms, which include Facebook, Instagram and WhatsApp.
Most of the ads include “sex-related messaging; at least 19,000 ads have the term ‘NSFW’ and 14,000 ‘NSFW AI.’”
These explicit ads violate Meta’s adult content advertising policy, which bans “nudity and depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative,” as well as any ads that offer “sexual services.”
When asked about the large amount of explicit ads, a spokesperson for Meta said, “When we identify violating ads we work quickly to remove them, as we’re doing here. We continue to improve our systems, including how we detect ads and behavior that go against our policies.”
However, Wired reported that thousands of these ads were still active days after this statement.
Meta is still working to combat the wave of AI-generated sexual images that are appearing on its websites.
Meta’s Oversight Board recently announced that they will be reviewing two cases that involve sexual AI-generated images of female celebrities to “assess whether Meta’s policies and its enforcement practices are effective at addressing explicit AI-generated imagery.”
Ars Technica reported that Meta is also “testing new features that would potentially help Instagram users detect and report sextortion. Those tools might help the increasing number of victims targeted by explicit deepfakes online.”
Sexually explicit ads have been an issue on Meta’s platforms for a while now. Movieguide® previously reported:
Walmart and Match Group (Tinder’s parent company) concerns over ad placement next to illicit sexual and predatory content on Facebook and Instagram were unsealed as part of a lawsuit against Meta.
In December, New Mexico’s attorney general filed a lawsuit against Meta, Facebook and Instagram’s parent company, claiming that the social media giant was not adequately protecting children from adult content and sexual predators.
In one letter that the lawsuit claims Meta did not reply to, Match Group’s CEO Bernard Kim wrote to Meta CEO Mark Zuckerberg about his concern over ad placement, writing, “[O]ur ads are being serviced to your users viewing violent and predatory content.”
Meta also came under fire in November when it was reported that a Walmart ad ran next to an Instagram reel of a woman exposing her private areas.
“It is extremely disappointing that this type of content exists on Meta, and it is unacceptable for Walmart’s brand to appear anywhere near it,” one Walmart employee said in a message. “As a longtime business partner, it was also very disappointing to learn about this from reporters, rather than from Meta.”
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