You Won’t Believe How Much a Disneyland Ticket Costs Now
By Movieguide® Contributor
New pricing at Disneyland had the cost for tickets rising well above inflation, with the price for some tickets increasing by 20%.
In recent years Disney has increased its parks ticket prices heading into October. This year was no different as nearly every ticket offering jumped in price last week. The base, tier 0 ticket was the only ticket whose pricing remained the same at $104 for a one-day visit. This ticket, however, is extremely limited with only five days on the calendar through the end of the year that tier 0 tickets qualify for.
The rest of the tiers (1-6) all rose in cost by roughly 6% with prices ranging from $126 to $206 for one day in the park. Multi-day tickets saw an even larger increase with every ticket rising in cost by 6.5% except for a 3-day pass which increased by 6.4%.
The Magic Key Annual Passes which provide unlimited visits to the park were the offerings that saw the largest increase in price with the Inspire Pass rising 6%, the Believe Pass up 10%, the Enchant Pass up 14.7%, and the Imagine Pass up 20%. The cost for Lightning Passes were also raised, increasing by 7%.
The price hikes come as Disney’s parks business has struggled to regain the audience it enjoyed prior to the pandemic. The past two summers Disney’s parks have posted lackluster attendance numbers, which have largely been blamed on rising costs.
The average 4-person home now had to pay over $400 dollars to visit Disneyland, not including the price of food, housing or transportation. Rather than pay those prices for a trip to a Disney Park, many families are now choosing more luxury vacations, such as a cruise, which end up costing them less.
By raising prices, Disney continues to ignore its primary audience: Kids, instead catering to adults who grew up with Disney and still turn to the company for entertainment. Thankfully, Disney has thrown families some level of a lifeline as it reintroduced child tickets which cost as low as $50.
Movieguide® previously reported:
Disney’s Independence Day weekend was the slowest in almost a decade; a trend its attendance has seen all summer.
“It’s something that nobody would have predicted – just unfathomable,” Len Testa, a computer scientist who runs Touring Plans told the Wall Street Journal.
The “unfathomable” drop in attendance is a reflection of the decline of the entire company.
In the animated movie department – an area that the company has dominated since its inception a century ago – the media giant has released flop after flop. In total Disney and Disney’s Pixar have lost an estimated $900 million, largely due to the company straying away from its family-friendly values.
The company has fared no better with older audiences. Their reliance on oversaturated IPs, such as Star Wars and Marvel, and overdone storylines has left many fans unsatisfied. As a result, Disney+’s subscriber count has declined by roughly 7 million users this year, the first decline the platform has seen since its release at the beginning of 2020.
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