Barbie, Fender Partner For Virtual Guitar Lessons
By Movieguide® Staff
These girls can rock. Or at least, learn how to rock. That’s the goal with Fender’s new partnership with Barbie with the release of BARBIE: BIG CITY, BIG DREAMS.
“At Fender, we already work with and support an increasingly wide array of incredibly talented women in music. With that said, we believe it’s important for young aspiring musicians to see themselves in the heroes they look up to,” Fender CMO Evan Jones said. “We want young women to see they can be anything — whether that’s a guitar player, songwriter, producer or any other career — in the music industry.”
Fender will offer virtual lessons via its app comprised of Barbie songs, and Barbie herself will play along.
“Our original music, from a wide range of genres, is a key element in creating compelling content at Mattel Television and integral to our brands’ ability to connect with children of all ages to help them learn and grow,” says Andrea Carpenter, Mattel senior director, content distribution and partnerships. “We have an incredible assortment of music in our library from some of our most iconic brands including Barbie, Thomas & Friends, Masters of the Universe, American Girl, and Fisher-Price, all available through our exclusive distribution partnership with Warner Music Group. Barbie has been inspiring, empowering, and entertaining kids for decades and in ‘Barbie: Big City, Big Dreams,’ we see Barbie ‘Malibu’ Roberts and Barbie ‘Brooklyn’ Roberts realize their dreams through music. Our partnership with Fender is just one of the ways we leverage original music to inspire the limitless potential in every child.”
Mattel is also in the process of producing a live-action Barbie movie with LITTLE WOMEN (2018) Director Greta Gerwig at the helm and Margot Robbie as the star.
“I think it’s a great opportunity to put some positivity out in the world and a change to be aspirational for younger kids,” Robbie told Variety in 2019.
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