Prayer App Hallow Announces Super Bowl Commercial: ‘Invite Millions Into Prayer’
By Movieguide® Contributor
Christian prayer app Hallow will feature in this year’s Super Bowl with the company’s first-ever Super Bowl commercial.
“The goal at Hallow has always been to reach out to as many folks as possible, both those who take their faith seriously and especially those who might have fallen away — and invite them deeper into a relationship with God,” Hallow co-founder and CEO Alex Jones said.
The ad features actors Mark Wahlberg and THE CHOSEN’s Jonathan Roumie. A teaser video shows Wahlberg saying, “God, we take this moment just to give You thanks.”
“It’s scheduled to air shortly before halftime during the game between the Kansas City Chiefs and the San Francisco 49ers,” Fox News reported. “The ad will air in 15 markets, reaching almost half of all Super Bowl viewers.”
This year, the Super Bowl comes three days before Ash Wednesday and the beginning of Lent.
“When we learned about the timing of the Big Game this year, we couldn’t have been more excited to work with Mark and Jonathan to use it as an opportunity to invite millions into prayer,” Jones continued.
Another way Hallow reaches people is through its partnership with Catholic Distance University, which allows people in over 350 prisons around the country to use the app.
“It means so much to us to be able to make Hallow available in prisons,” Erich Kerekes, Hallow CTO and co-founder, explained. “We believe it’s important to help our incarcerated brothers and sisters, who often experience loneliness and isolation, and help them feel close to God.”
Movieguide® previously reported on the popularity of Hallow:
Hallow, a prayer and meditation app created by 29-year-old Alex Jones, recently reached the 100 million prayer mark worldwide.
Jones launched the app in 2018 and said that Hallow has 3.75 million downloads. Jones added that he wanted to connect faith and technology, mimicking apps like Calm but with a prayerful purpose.
“We have users like me, who have young families, and teenagers who want to build habits, and we’ve got folks who are retirees or who are nearing the end of their life who are trying to use that time to dive deeper into their relationship with God,” he said. “God can reach out to everybody at any stage of their lives.”
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