Though the newspaper industry has stopped some of the bleeding and only declined 5% overall in 2010, the Internet has passed the industry in U.S. ad revenue.
According to Ad Age, this makes the Internet “the second-largest ad medium behind TV.”
Thus, the Standard and Poor’s S&P 500 Index has decided to drop The New York Times Company and replace it with Netflix, which has embarked on a new big effort to stream its movies and television programs over the Internet.
– Source: The Wrap, 12/19/10.
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