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Moviegoers Prefer Movies with No Sex, Annual Study Reports Again

Once again, Movieguide®’s Annual Report to the Entertainment Industry shows that moviegoers prefer movies with no sex. In fact, the more explicit sex a movie contained in 2009, the worse it did at the box office.

“This was especially clear in 2009,” said Dr. Ted Baehr, founder and publisher of Movieguide®: The Family Guide to Movies, Entertainment and Culture. “Movies with no sex and no sexual immorality averaged significantly more money at the box office than movies with some or a lot of such content.”

This rejection of explicit sexual content was even true overseas, Dr. Baehr reports.

Movieguide®’s analysis of the Top 275 or so movies released in 2009 showed the following statistics:

* Amount of Sexual Content in 2009

Movies with No Sex Do Best!

Content

Count

% of All

B.O. Sum

Avg. B.O. 2009

No S

79

28.50%

$3,731,746,925

$47,237,303

S

96

34.70%

$3,555,253,916

$37,033,895

SS

76

27.40%

$2,072,437,374

$27,268,913

SSS

26

9.40%

$454,888,999

$17,495,731

Legend: No S = No Sexual Content or Immorality; S = Implied Sexual Content or Immorality; SS = Some Depicted Sexual Content or Strong Sexual Immorality; SSS = Excessive Depicted Sexual Content or Very Strong Sexual Immorality.

Of the Top 24 Movies Making $100 Million or More Overseas in 2009, Movieguide® found that only 25% had any depicted, strong, or very strong sexual content and/or immorality (SS, SSS).

Dr. Baehr will present these and other highlights from Movieguide®’s 2010 Annual Report to the Entertainment Industry Tues., Feb. 23, at the Annual Faith & Values Awards Gala, to be held at the Beverly Wilshire Hotel in the heart of Beverly Hills, Calif.

At the Awards Gala, Dr. Baehr and Movieguide® will present more than 25 awards to the most family-friendly and inspiring movies, television programs, and performances in 2009.

Movieguide® has been analyzing the content of movies and comparing box office numbers since 1991.

“We have found similar results in practically all of our previous studies,” Dr. Baehr noted.

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Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.

What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.

You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.

Movieguide® is a 501c3 and all donations are tax deductible.


Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.

What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.

You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.

Movieguide® is a 501c3 and all donations are tax deductible.