Paramount Network to Re-Brand as Paramount Movie Network Within the Next Year
By Allyson Vannatta, Senior Writer
Just days after ViacomCBS announced that CBS All Access will re-brand as Paramount+ next year, Paramount Network announced it would re-brand as Paramount Movie Network.
This move will allow the network to focus on made-for-TV movies using big movie stars. The change will take place within the next year, according to Variety.
In an exclusive interview with Variety, Chris McCarthy, president of entertainment and youth brands for ViacomCBS domestic media networks, said:
“We’re doubling down on scripted but diversifying with made-for-TV movies, mini-series and blockbuster series with movie stars like ‘Yellowstone.’ Made-for-TV movies provide all the creative upside and ability to work with great talent, without the full time commitment of a series or feature. Plus, we’re maximizing our investment because we can build a valuable library to use across our streaming, cable and global footprints.”
As of now, Paramount plans to make 52 original movies a year so that each week has a new movie.
A new mini-series or scripted series is planned to air once per quarter.
Due to the re-brand, the network has canceled non-scripted titles like INK MASTER, WIFE SWAP and BATTLE OF THE FITTEST COUPLES.
Popular shows BAR RESCUE And LIP SYNC BATTLE are set to move to different ViacomCBS networks, Deadline reports.
The incredibly popular series YELLOWSTONE will stay on the network, as it was picked up for a fourth season in February.
However, audiences can expect it to be a more “cinematic experience” as the network might air two episodes in one night with reduced commercial interruption.
MTV and Comedy Central, both cable channels under the ViacomCBS umbrella, will be getting 20-30 made-for-TV movies a year.
Paramount Pictures will oversee the bigger productions while MTV Studios will also produce a slew of them.
This re-brand to focus on movies will bring much more content to the small screen that audiences will need to discern to decide if it’s right for their families.
It also raises questions regarding whether these TV movies for Paramount Movie Network will find their way to the upcoming streaming service Paramount+ since the network plans to use big movie stars in the projects.
Either way, it’s getting harder and harder to sift through the slew of content being thrown at consumers each and every day.
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