By Mallory Mattingly
The Buffalo Bills just announced their Hallmark Christmas movie, HOLIDAY TOUCHDOWN: A BILLS LOVE STORY, which premiere during the network’s 16th annual COUNTDOWN TO CHRISTMAS event.
“What’s up, everybody? Good morning. It’s Damar Hamlin here from the Buffalo Bills with an early Christmas present,” the safety announced on Instagram.
“We have big news today. Hallmark Channel and the NFL have selected the Buffalo Bills in the 2025 COUNTDOWN TO CHRISTMAS movie draft,” Hamlin continued. “Stay tuned this holiday season for the all-new Hallmark Channel movie HOLIDAY TOUCHDOWN: A BILLS LOVE STORY. We’re so excited to celebrate our team, our fans and shout out to Bills Mafia, and our shared love for football and Hallmark Christmas movies. Go Bills. Let’s go.”
According to the Buffalo Bills media team, production will begin “later this year” and will include locations all around Buffalo, New York, and even in Highmark Stadium.
“We were honored to be approached by Skydance Sports to participate in this amazing project that will showcase two powerful brands — Hallmark and the Buffalo Bills,” Pete Guelli, the Buffalo Bills Chief Operating Officer, said. “This is just another example of how the Bills brand and our amazing fan base continues to grow across the sports and entertainment landscape. This is an incredible opportunity to feature Western New York and Bills Mafia on the Hallmark platform. It is a privilege to be part of this project, and we hope this film will be a hit during the holiday season!”
Related: Damar Hamlin ‘Put Family First’ During THE MASKED SINGER Appearance
Darren Abbott, Hallmark’s Chief Brand Officer, added, “The incredible success of last year’s partnership with the NFL and the Kansas City Chiefs far exceeded our expectations. We are thrilled to team up with the Bills this year for a new holiday movie filled with heart, family and the classic Hallmark storytelling that our fans know and love, all set against the special community the Bills franchise has nurtured throughout its storied history.”
Last year, Hallmark released HOLIDAY TOUCHDOWN: A CHIEFS LOVE STORY, which featured Jason and Travis Kelce, as well as their mother, Donna.
TODAY SHOW host Jenna Bush Hager also appeared in the movie and told TODAY.com about how excited she was to make her acting debut.
“As a little kid, I wanted to be an actress,” she said. “My mom actually would drive me to the Dallas Convention Center. And I would try out for musicals. But I can’t really sing, or dance, or act. So I never got the role.”
The Buffalo Bills organization is excited to get the opportunity to showcase their acting abilities as well as show love to their beloved city of Buffalo, New York.
Read Next: HOLIDAY TOUCHDOWN Stars Talk ‘Amazing’ Movie: ‘Could Not Have Been Luckier’
- Content: +4Share:
- Content: +2