Twitter Launches Ad-Share Program
By Movieguide® Contributor
To support its content creators, Twitter launched an ad-revenue program allowing high-profile users to get a paycheck based on their impressions.
“Surprise! Today we launched our Creator Ads Revenue Sharing program,” the official Twitter profile posted on Thursday. “We’re expanding out creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in replies to their posts. This is part of our effort to help people earn a living directly on Twitter.”
To start the program is available by invite only as the company fine-tunes the system. The application process for the system will soon open, however, allowing any user who meets certain criteria to receive revenue from their Twitter profile.
According to a Twitter blog post, users will qualify for the program if they are Twitter Blue subscribers, have at least five million impressions on their posts in each of the last three months, and pass human review for the company’s monetization standards.
Per Twitter’s guidelines, content that is not eligible for monetization includes pornography, “content depicting sex toys, nudity or implied sexual acts,” and content related to criminal behavior, such as “human or animal abuse, or advocacy of harm to humans or animals; human trafficking; and piracy and copyright infringement.”
Earlier this month, Elon Musk said that during the first round of the revenue-share program, Twitter would dole out $5 million to the top eligible creators on their site. Since receiving their cut, many of these creators have shared the surprising paycheck that they received from Twitter.
Among those paid out include brothers Brian and Ed Krassenstein who received $24,305 and $24,877 respectively, Andrew Tate ($20,379), an anonymous account called End Wokeness ($10,419), Political commentator Benny Johnson ($9,546), and Babylon Bee writer Ashley St. Claire ($7,153).
Rather than work completely on a by-impressions basis, as most other social media sites do, “what matters is how many ads were shown to other verified users,” Musk explained.
The introduction of Twitter’s monetization program comes roughly a week after the launch of Meta’s competitor, Threads. The platform has seen immediate success, reaching over 100 million accounts by the end of its first week. Being Twitters first real competition in the microblogging space, it will be interesting to see how the company innovates to keep ahead of the Meta competitor.
Movieguide® previously reported on Threads:
“The vision for Threads is to create an option and friendly public space for conversation,” Meta CEO Mark Zuckerberg said on Threads following the launch. “We hope to take what Instagram does best and create a new experience around text, ideas, and discussing what’s on your mind.”
The new platform functions similarly to Twitter, lending itself to text-based posts, although photos and videos can also be posted. Users can reply to, quote, and repost other Threads posts, allowing for real-time conversations. The site also limits messages to 500 words or less.
Threads launched with immediate success, reaching 10 million users by the first day and hitting 30 million by the second. A major factor in the high user count comes from the streamlined process of creating an account. Threads requires users to sign in using their Instagram login, allowing them to carry over their follower and following list rather than start from scratch.
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