Disney Hits Major Streaming Milestone Over Past 6 Months
By Movieguide® Contributor
Disney is getting the new year off to a strong start — it recently announced its streaming services pulled in 157 million global monthly visitors over the last six months.
Disney Advertising reported that “the company’s streaming platforms collectively racked up an average of 157 monthly active users globally (and 112 million domestic) over the past six months,” per Deadline.
For context, rival Netflix had reached 70 million users as of last November.
Disney explained how it gathered these numbers, saying it “derived from active accounts across Disney’s streaming ecosystem (Disney+, Hulu, ESPN+) who have viewed ad-supported content continuously for more than 10 seconds.”
“Each active account is then multiplied by the number of estimated users per account (global average is 2.6 and it varies by application and region) to estimate the total number of users,” the company continued. “Multipliers are determined by first-party survey data representing subscribers in regions with an advertising tier. This survey includes more than 13,000 individuals ages 18-64.”
Rita Ferro, President of Global Advertising, said, “Disney sits at the intersection of world class sports and entertainment content, with the most high-value audiences in ad-supported global streaming at scale. We wanted to be the first to offer our industry greater transparency into the methodology used to estimate our engaged global ad-supported monthly active users.”
As the streaming wars continue, Disney has been steadily working to overtake its rivals. In November, Nielsen reported that the streamer had moved past YouTube in total viewer numbers that month.
READ MORE: DISNEY LEADS YOUTUBE IN NOVEMBER TV VIEWING
However, Disney still has yet to unseat Netflix, whose “total enterprise value is now greater than Disney, WBD, Fox, and Paramount combined,” according to Yahoo! Finance.
READ MORE: HOW DID NETFLIX WIN THE STREAMING WARS?
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