Dog Sports Fly High in New Prime Video Series

Published: August 14, 2025

Dog — Photo by Jake Hutchison on Unsplash

By Mallory Mattingly

Prime Video just announced a new docuseries that will showcase the world of canine performance sports.

Titled A DIFFERENT BREED, the nine-episode docuseries will take “viewers behind the scenes of the annual Purina Pro Plan Incredible Dog Challenge, now in its 28th season. The series begins streaming exclusively on Prime Video in the U.S. beginning August 18,” per Deadline.

The docuseries will follow 18 different dogs and their handlers as they prepare for several events: “high-flying disc routines, head-to-head weave pole racing, intricate dog agility courses and diving dog competitions.”

Dog Sports Docuseries ‘A Different Breed’ Set At Prime Video https://t.co/HGQtLj7jVP

— Deadline (@DEADLINE) August 11, 2025

Purina shared in the press release that A DIFFERENT BREED will share “transformative, powerful stories celebrating the pet-human bond.”

“The series reveals how the right dog can completely rewrite a person’s story, featuring rescue dogs with difficult pasts becoming champions, handlers reshaping their entire lives around their four-legged partners and families building legacies through generations of canine sports success,” the statement continued. “From high-stakes competitions where everything hangs in the balance to intimate daily training sessions that forge unbreakable partnerships, A DIFFERENT BREED shows how these aren’t just athletic achievements — they’re testaments to the profound connection between humans and dogs that pushes both species to extraordinary heights.”

“Launching A DIFFERENT BREED allows us to showcase the awe-inspiring feats of canine competition alongside the heartwarming stories and unbreakable bonds we at Purina have witnessed and celebrated for decades with the Incredible Dog Challenge,” Eric Willis, Chief Marketing Officer at Purina, said, per PR Newswire. “We’re very proud to bring these stories to more consumers across the U.S., spotlighting what fuels the passion and energy of our canine competitors and their human handlers.”

The event will be the Purina Pro Plan Incredible Dog Challenge.

“The Incredible Dog Challenge showcases the very best of what dogs and humans can achieve together,” Dr. RuthAnn Lobos, Senior Veterinarian at Purina, said of the event. “I’ve watched these competitors over the years, witnessing the passion and commitment they shared, and hearing about their journeys to get to this event. I’m excited for the rest of the country to get a peek into their lives in A DIFFERENT BREED — experiences of perseverance, partnership and the pure joy that comes from chasing excellence with your best friend.”

Dog and sports fans are in for a treat with A DIFFERENT BREED releasing Aug. 18.

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