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By Mallory Mattingly
As of yesterday, women’s sports fans have another free way to keep up with their favorite teams.
The Scripps Sports Network, a free, ad-supported streaming television (FAST) channel, is a 24/7 sports channel that airs “live games and events, exclusive original series, specials, documentaries and other popular sports programming,” Scripps shared in a press release.
The channel will feature “100+ live games, including Professional Women’s Hockey League, National Women’s Soccer League, Major League Volleyball, slated for 2026, 100+ hours of Women’s National Basketball Association content, and original series, acclaimed documentaries, sports talk and more premium programming.”
Scripps Sports is launching a new FAST channel, Scripps Sports Network (SSN).
Will feature live games from the @thepwhlofficial, @NWSL (ION simulcasts), and @mlvolley.https://t.co/xzMJn2POMO pic.twitter.com/iVbbihg6cL
Related: How FAST Channels Solved a Major Flaw with Streaming
— Sports Business Journal (@SBJ) March 23, 2026
“In today’s fragmented sports media landscape, Scripps Sports Network is meeting the moment as a reliable, easy-to-access home for passionate fans,” Keisha Taylor Starr, general manager of Scripps Networks and Scripps chief marketing officer, said in the press release. “We are delivering what viewers want and advertisers need: premium sports content, live games, compelling personalities and year-round programming that’s freely accessible to streaming audiences. Our programming lineup makes Scripps Sports Network the most premium sports destination in the FAST marketplace.”
“Our recent live sports streaming growth tells us that fans are hungry for more,” Brian Lawlor, president of Scripps Sports, added. “A dedicated 24/7 sports FAST channel allows us to further leverage our existing sports rights, create a platform for emerging league partnerships and grow our position in sports, particularly women’s sports, all while serving fans and marketing partners year-round.”
State Farm joined Scripps to become the founding advertising partner.
“We’ve witnessed firsthand the incredible energy and passion fueling women’s sports,” Baldwin Cunningham, head of media and partnerships at State Farm, said in a statement, per Variety. “That’s why State Farm is proud to continue championing women’s sports across the U.S. through sponsorship of the new Scripps Sports Network streaming channel. Investing in women’s sports isn’t just the right thing to do – it’s good for business and it elevates athletes, inspires fans and creates meaningful opportunities that strengthen communities nationwide.”
The launch of the new sports network came right after Scripps invested heavily in rights for women’s sports, especially the WNBA, NWSL and MLV.
Coverage will include the Professional Women’s Hockey League (PWHL), National Women’s Soccer League (NWSL), Major League Volleyball (MLV), Women’s National Basketball Association, the Pro Cheer League, the American 7s Football League (A7FL®), Elevance Health Women’s Fort Myers Tip-Off and more.
Sports Business Journal reported that the SSN is available across platforms including “The Roku Channel, Samsung TV Plus, LG Channels, Prime Video, Amazon Fire TV and Alexa, Google TV Freeplay, Xumo Play, TCL tv+, TCL Channel, Plex, Local Now, Sports.TV and Tablo.”
The network plans to partner with other distributors in the future, bringing women’s sports to an even great audience.
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