Vine Is Back — But With a Few Changes…

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Getty Images/ Tatiana Maksimova/2190793738

By India McCarty

Remember Vine? It’s back — but with some new changes focused on combatting AI. 

The popular video-sharing app was shut down in 2017 but has now resurfaced as “diVine,” with former Twitter employee Evan Henshaw-Plath at the helm. Twitter co-founder Jack Dorsey also provided funding for the revamp through his nonprofit, andOtherStuff. 

 

Related: Instagram Announces New Video Editing App to Rival TikTok

So, what makes diVine different from apps like TikTok or Instagram Reels? Posts on diVine cannot be AI-generated. Users have to either record their videos directly in the app or run them through a verification tool, powered by human rights nonprofit Guardian Project, before posting. 

“diVine began as a personal project to reconnect with a time when the internet felt creative, open and unquestionably human,” Henshaw-Plath told the Guardian. “The overwhelming response we got to our initial announcement has turned my side project into more of a movement. The app launch is less about nostalgia, and more an antidote to what social media has become.”

He continued, “diVine will start to redress the balance of power by giving creators and users more of a say in their online social lives and businesses.”

Dorsey added, “It is no secret that we didn’t find a business model for Vine. A founding principle for diVine is that creators will always be in full control of their content and followers, enabling them to create and grow their own revenue streams.”

In addition to being anti-AI, diVine also does not have the same kind of algorithm technology used on TikTok or Instagram. 

“We believe that the monoculture of a single advertising-oriented algorithm is responsible for many of the issues experienced by other social media apps,” the diVine FAQ page explains

Instead, their app “supports the growth of a healthy ecosystem of algorithms for users” with four initial feeds: Home, Discovery, Trending and Hashtags. 

diVine has been in the works for some time now; in 2025, Henshaw-Plath talked to TechCrunch about the app, which was test-launched that year. 

“Basically, I’m like, can we do something that’s kind of nostalgic?” he said of the inspiration to revamp Vine and bring it back to a new generation. “Can we do something that takes us back, that lets us see those old things, but also lets us see an era of social media where you could either have control of your algorithms, or you could choose who you follow, and it’s just your feed, and where you know that it’s a real person that recorded the video?”

diVine is an interesting alternative for those who are sick of being fed AI-generated content and are looking for a more authentic social media experience.

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